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July 26, 2011 FC Organizational Products Organizes E-commerce Strategy with ChannelAdvisor Platform

Global Online Retailer Adds Marketplaces Solution to Its E-commerce Line-up

Research Triangle Park, NC – July 26, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, announced today that FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, recently added ChannelAdvisor’s Marketplaces solution to its list of ChannelAdvisor products. FC Organizational Products, a global retailer, relies on ChannelAdvisor to power its comparison shopping and paid search campaigns and will now expand its e-commerce presence on various marketplaces with ChannelAdvisor’s expert technology.

“ChannelAdvisor has proven to be the best solution provider for us by offering consistent and knowledgeable guidance with our e-commerce activities. As a company, our goal is to help individuals and organizations achieve greater productivity and success, and ChannelAdvisor’s technology and services team does the same for us,” said FC Organizational Products Director of E-Commerce Jared Lee. “I am confident that working with ChannelAdvisor on an additional channel will better our overall e-commerce business.”

Experiencing great success with its comparison shopping and paid search efforts, FC Organizational Products is confident in ChannelAdvisor’s ability to integrate its business on various marketplaces. ChannelAdvisor’s longstanding relationships with online marketplaces such as Amazon and eBay guarantee FC Organizational Products’ strong presence on this channel in the near future. Broadening its online reach will allow FC Organizational Products to capitalize on additional shoppers and increased sales.

ChannelAdvisor simplifies selling across marketplaces by automating tedious, day-to-day tasks from inventory management to order fulfillment, allowing online retailers to operate more strategically and sell more. Marketplaces such as eBay, Amazon and Buy.com account for 28 percent of total online retail sales and are continuing to grow, making this a profitable and crucial component of any complete e-commerce strategy.

Additionally, ChannelAdvisor’s cross-channel dashboard allows FC Organizational Products to strategically track each of its e-commerce campaigns across all channels in one place, providing detailed reports in order to make performance-based decisions to ensure successful results. Together, all three ChannelAdvisor solutions give FC Organizational Products a great advantage over its competitors by creating an effective and strong e-commerce business plan.

FC Organizational Products joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798