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July 12, 2012 Eddie Bauer Broadens Online Visibility with ChannelAdvisor’s Commerce Solutions

Research Triangle Park, N.C. – July 12, 2012—ChannelAdvisor, a global e-commerce platform provider that enables retailers to be seen and sell more across online channels, today announced that Eddie Bauer uses its Managed Marketplaces and Managed Comparison Shopping solutions. ChannelAdvisor’s first-rate software program helps Eddie Bauer broaden online visibility and simplify the selling process on Amazon and shopping engines such as Shopping.com, PriceGrabber, Nextag and more.

“ChannelAdvisor provides a solid foundation to our digital marketing programs,” said Eddie Bauer Director of Digital Marketing Michael Saracino. “Consolidating all of our data feeds into its integrated system allows us to successfully participate in multiple programs with ease. ChannelAdvisor’s superior functionality continues to improve our online performance and ultimately ensures that we are able to provide a positive user experience to all of our customers.”

ChannelAdvisor is a dynamic multichannel solution that simplifies the online selling process by connecting retailers to consumers through a web-based software platform. ChannelAdvisor’s Managed Services experts use the advanced software to compose efficient business rules that generate top-performing search terms and product descriptions so that Eddie Bauer’s inventory is easily found on shopping engines. Likewise, ChannelAdvisor’s Marketplaces solution helps map the proper Universal Product Code information and category data to each Eddie Bauer product on Amazon to guarantee accurate listings on the marketplace.

“Eddie Bauer is a legend in American sportswear, and it’s our job to ensure that its products are marketed in a way that strengthens its online brand presence and increases revenue,” said ChannelAdvisor Director of Managed Services Mark Vandegrift. “Our team utilizes the software to execute a comprehensive growth strategy tailored to Eddie Bauer’s goals, and I’m proud that we continue to drive positive results for this reputable specialty retailer.”

Eddie Bauer joins an impressive list of top retailers powered by ChannelAdvisor that includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information ChannelAdvisor’s platform, including its Marketplaces and Comparison Shopping solutions, visit http://www.channeladvisor.com/solutions/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798