February 9, 2012 EBay Motors Headlines ChannelAdvisor “AutoCommerce” Event Focused on E-Commerce Best Practices for Automotive, Powersports Retailers
Event to be held prior to Catalyst Conference in Las Vegas, April 16
Research Triangle Park, NC – February 9, 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that eBay Motors will deliver the keynote address at “AutoCommerce,” a special pre-conference event to be held prior to the 2012 Catalyst Conference on April 16th at the Mandalay Bay Convention Center in Las Vegas.
AutoCommerce is a one-day conference focused on every essential online marketing and e-commerce topic, specifically for retailers in all categories of automotive – OEM dealerships, aftermarket parts and accessories, performance parts and powersports parts and accessories.
“Automotive is an explosive sector online,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “The automotive category is the largest category on eBay and the fastest growing third-party category on Amazon. This conference will be a great opportunity for retailers from automotive, powersports, OEMs and more to come together, meet all the major players in one spot and learn what it takes to be successful online.”
In addition to eBay Motors, AutoCommerce will feature presentations from Amazon, Cloud Conversion and CollisionSynch. AutoCommerce will examine key issues facing retailers in the sector, including how to master top channels like eBay, Amazon and Buy.com and others as well as how to handle shipping, fulfillment and other back office challenges.
Sessions will cover topics including the following:
- Capturing long tail PPC with inventory driven search
- Leveraging customer relationship management (CRM) for auto commerce businesses
- Best practices for mobile site development
- Mining data for money
- Why fitment is needed
- Drop shipping for the win
- Retailer best practices panel
- Selling products as kits & bundles
- eBay Motors: Enabling more sales
AutoCommerce will be held just prior to the kick-off of Catalyst, a top educational and networking event that gives attendees access to the VIPs of e-commerce. Catalyst will be held on April 16-18, 2012, at the Mandalay Bay Convention Center in Las Vegas, and will host the industry’s boldest and most-respected e-commerce leaders and companies. Catalyst will examine the most recent trends, from social media platforms to cross-border trade, widespread tablet adoption, new smartphone capabilities and more. During the conference retailers will receive guidance in converting these new methods into an integrated strategy that will strengthen existing commerce channels and present new opportunities for growth.