Research Triangle Park, NC – February 19, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Doug Stephens, founder of Retail Prophet, will present at Catalyst Americas 2015, taking place March 30 through April 1 at the Aria Resort and Casino in Las Vegas. In his presentation, titled “Big Data and the Retail Revolution,” Stephens will discuss how retailers can analyze data to understand consumer behavior and increase sales.
“Each day, a virtual universe of data is being created,” said Stephens. “What’s even more compelling is our growing capacity to gather, analyze and make sense of it all. I’m excited to speak at Catalyst Americas and discuss how to turn data into a new world of opportunity.”
Stephens’ work has influenced many of the world’s best-known retailers, agencies and brands, such as Target, Home Depot, Disney and Crayola. Prior to founding Retail Prophet, Stephens spent 20 years in the retail industry, holding senior international roles. He is the author of “The Retail Revival: Reimagining Business for the New Age of Consumerism.” Additionally, he’s the consumer technology contributor on the acclaimed television series “App Central,” as well as the retail contributor for CBC/Radio-Canada.
“Each online transaction offers retailers valuable insight into their customers and their behaviors,” said Suzanne Miglucci, ChannelAdvisor chief marketing officer. “This wealth of data can change the game for online retailers. Through a glimpse of tomorrow’s data trends from Doug, Catalyst attendees will hear ways to make sharper business decisions and drive more targeted marketing campaigns.”
The theme of Catalyst Americas 2015 is “Powering the E-Commerce Revolution.” Whether sharing visionary strategies to help retailers discover new growth avenues or offering tips to help optimize sellers’ current channels, the sessions at Catalyst cater to retailers of all sizes and with various business goals.
To register for Catalyst Americas 2015, please visit www.channeladvisor.com/catalyst2015.