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December 5, 2011 DinoDirect.com Revenue Grows 300% with ChannelAdvisor

Leading Online Marketplace Sees Tremendous Sales Momentum on Comparison Shopping Engines

Melbourne, VIC – December 5, 2011 ChannelAdvisor, a global e-commerce platform provider, announced today that DinoDirect.com, a leading worldwide online marketplace, that sells a wide variety of products, increased revenue by 300 percent since deploying ChannelAdvisor’s Comparison Shopping solution. After launching with ChannelAdvisor in March 2010, DinoDirect.com not only managed costs and saved time, but also uncovered additional revenue-increasing opportunities.

“Working with ChannelAdvisor allowed us to develop a more strategic comparison shopping program, enabling us to reduce costs and substantially increase profits,” said Evi Gong, online marketing director, DinoDirect.com. “We are extremely impressed with ChannelAdvisor’s level of service, speed to market and expert handling of each of our multiple feeds. ChannelAdvisor’s technology and the team’s responsiveness, proactive strategic recommendations and industry knowledge helped us increase our revenue by 300 percent.”

Prior to signing up with ChannelAdvisor, DinoDirect.com was spending valuable time managing data feeds for multiple Comparison Shopping Engines (CSEs) and was finding it difficult to monitor performance to garner the desired results. There was an immediate need for a reliable solution to add inventory on additional sites, automate listings, increase ROI and save time through account optimisation.

“We’ve helped DinoDirect.com isolate the most compelling campaign strategies, achieve unsurpassed relevancy and generate maximum returns,” said Mark Gray, managing director, APAC, ChannelAdvisor. “We pride ourselves on the value that ChannelAdvisor offers retailers and we continue to deliver our expert knowledge and technology to a market-leading retailer and long-standing customer like DinoDirect.com.”

ChannelAdvisor Comparison Shopping automates all CSE feeds for DinoDirect.com, enabling the company to make performance-driven decisions, down to the product level. Furthermore, DinoDirect.com uses ChannelAdvisor’s Feed Management tool to ensure that all products are in the right places at the right time. The ChannelAdvisor Dashboard also provides DinoDirect.com a single interface with a 360-degree view of data feeds, including scheduled promotion feeds, site-by-site category mapping and successful syndication.

ChannelAdvisor currently supports more than 100 shopping sites globally including seven in Australia: Getprice, Google Shopping, Lasoo, MyShopping.com.au, Nextag, Shopping.com and Shopbot.

DinoDirect.com is one of the many leading brands that trust ChannelAdvisor’s solutions to drive its online performance. Other ChannelAdvisor customers include Dell, oo.com.au, Under Armour, Corporate Express, Crocs, eMitch Ltd., 3M and Speedo.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798

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