May 21, 2012 ChannelAdvisor’s Website Recognized For Excellence
Company Named 2012 American Business Awards Finalist in the Computer Software Website Category
Research Triangle Park, NC – May 21, 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to be seen and sell more across online channels, is a finalist for the 2012 American Business Awards in the computer software website category. The finalists were chosen based on the ability of their websites to clearly articulate the company’s purpose as well as the overall performance of the website.
In 2011, ChannelAdvisor underwent a global re-brand, including a complete digital facelift to its website, which now articulates the company’s fresh identity as the leading e-commerce platform to a worldwide audience. The web pages establish ChannelAdvisor’s offerings as one-of-a-kind by incorporating the aesthetic and message of the brand through crisp design, an intuitive user experience and relevant content. Shortly after the new site launch in September 2011, ChannelAdvisor.com saw a 27 percent increase in page views and a 17 percent increase in time spent on the website.
“The e-commerce industry continues to evolve, and so do we,” said ChannelAdvisor CEO Scot Wingo. “Our newly rebranded website is a great reflection of how ChannelAdvisor has progressed along with the industry and become the global standard for all things e-commerce. We worked hard to ensure that our website clearly portrays our vision—of helping retailers increase online visibility and sales around the world—and offers an excellent user experience. Being nominated for this award is great affirmation that we accomplished our goal.”
The final results in this category will be presented at a new tech awards event on Monday, September 17, 2012 in San Francisco. Details about The American Business Awards and the list of finalists in all categories are available at www.stevieawards.com/aba.
ChannelAdvisor powers more than 3,000 global e-commerce retailers, which includes some of the largest, most successful brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more. For more information on ChannelAdvisor or to view its newly rebranded website, please visit: www.channeladvisor.com.