July 1, 2014 ChannelAdvisor’s Managed Services Team Tapped to Enhance Bluestem Brands Inc.’s Digital Marketing Strategy
Research Triangle Park, NC – July 1, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Bluestem Brands Inc. is employing ChannelAdvisor’s Managed Services team to lead its digital marketing strategy. The Managed Services team optimizes campaigns across multiple online advertising channels to increase the online visibility of Bluestem’s retail brands Fingerhut and Gettington.com.
“ChannelAdvisor carefully manages our digital marketing campaigns, and the results are outstanding,” said Robin Dary, Bluestem Brands marketing manager, e-commerce. “We’re launching Google Product Listing Ads and Inventory Driven Search in the next two months, and I’m excited for ChannelAdvisor to continue improving our digital marketing strategy.”
ChannelAdvisor’s Managed Services team is a group of e-commerce experts that offer retailers unparalleled opportunities to improve their strategy and results across marketplaces and other channels. Members of the Managed Services team provide expert guidance to retailers and use the ChannelAdvisor platform to automate and optimize product listings for customers who want an end-to-end outsourced solution.
“We quickly transitioned from self-service to fully managed services,” said Dary. “We benefit from ChannelAdvisor’s history with retailers and knowledge of the industry. ChannelAdvisor provides ideas that I never would have thought of on my own.”
ChannelAdvisor Digital Marketing allows sellers to get their products front and center on global, local or mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines. Digital Marketing employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks as well as benefit from SKU level performance reporting across those programs. Once traffic hits sellers’ websites, ChannelAdvisor can help improve the buyer experience and optimize the path to conversion. Finally, Digital Marketing inserts retailers’ products into the conversation on social media as consumers discover and discuss products via sites such as Pinterest and Facebook.
“ChannelAdvisor Digital Marketing helps brands gain exposure in the e-commerce world,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “By collaborating with ChannelAdvisor to expand its digital marketing efforts, Bluestem Brands can reach a new audience of buyers.”
The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.
For more information on Bluestem’s e-commerce strategy, view the company’s case study at www.channeladvisor.com/customer-success/bluestem-brands.