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May 5, 2011 ChannelAdvisor’s Link Walls to Present at SMX Advanced London

E-Commerce Product Expert will Discuss Google’s New Ad Features

London, UK – 5 May 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Link Walls, director of product management, is speaking at the SMX Advanced conference taking place 16 – 17 May 2011 in London. Walls, an expert in all things e-commerce, will present with a panel of professional peers in a session titled Best Practises With Google’s New Ad Features. This in-depth panel discussion will take place on Monday, 16 May at 4:15 p.m. BST.

ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

Google has extended AdWords by launching various new ad formats and adding modifiers, extensions and other features that provide new functionality, but can be difficult for search marketers to comprehend. Walls will provide attendees a greater understanding of the product ad changes and how the new features operate to help them maximize their AdWords ROI.

“We’ve seen retailers substantially increase revenue by taking full advantage of Google’s new product ad features, and we’re excited that Link will share his expertise to help online marketers integrate these new elements into their current AdWords campaigns,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “I have no doubt SMX attendees will walk away educated and enthusiastic about Google’s new Ad features after hearing from Link.”

SMX Advanced is designed exclusively for experienced internet marketers and is notorious for its gathering of accomplished search marketers from around the world. The conference specifically focuses on paid search advertising, SEO, social media marketing and search analytics.

To register for SMX Advanced London today, or to find out more, visit: http://searchmarketingexpo.com/london/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798