June 8, 2011 ChannelAdvisor’s Inventory Driven Search Feature Gains Momentum
Visit Booth 317 at IRCE to Learn How to Increase Paid Search Revenue by 20-70 Percent
Research Triangle Park, NC – June 8, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that the Inventory Driven Search feature of its Paid Search solution is being used by 50 percent of its Paid Search customers. Released in March, the feature has enjoyed overwhelming success and is responsible for widespread paid search revenue growth.
“We expected that Inventory Driven Search would take off with our customers, but the interest has been extraordinary,” said Link Walls, ChannelAdvisor director of product management. “With Inventory Driven Search retailers typically see paid search revenue growth of 20 percent or more, and some have experienced up to 70 percent revenue growth.”
ChannelAdvisor’s Inventory Driven Search feature enables retailers to create unique ads, keywords and ad groups for each product, while ensuring that only in-stock products are being advertised. This allows retailers to advertise their entire inventory using long-tail keywords to attract customers who are closer to the end of the purchase funnel and more likely to convert.
“For a company like ours that has a lot of inventory that turns over quickly, Inventory Driven Search is a game changer,” said Matthew Heeb, paid search manager for PoorFish Outdoors, an outdoor sporting goods retailer. “This feature gives us the ability to insert prices into ads, change those prices when products go on sale, then pause the ads when the product is out of stock, effectively increasing our conversions and saving us money. Since implementing Inventory Driven Search our paid search non-brand revenue has grown by 62 percent and our overall paid search revenue has increased by 25 percent.”
“Traditionally, writing ad copy for thousands of products is error-prone and time-consuming. When we decided to build a tool for our retailers we wrote, re-wrote and refined the interface until it was both flexible and user-friendly,” continued Walls. “The Inventory Driven Search Merchandiser is an easy-to-use interface that enables the quick creation of ads, and the integrated preview lets retailers test ad copy and keywords for any product, preventing mistakes and ensuring high-quality ad copy.”
ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.
For more information on ChannelAdvisor’s e-commerce solutions, visit ChannelAdvisor at Booth #317 at the upcoming Internet Retailer Conference and Exhibition (IRCE), or visit http://www.channeladvisor.com/paid-search/inventory-driven-search.php.