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September 13, 2011 ChannelAdvisor Unveils New Brand Image

E-Commerce Solution Provider Evolves with New Website, Logo, Look

Research Triangle Park, NC – September 13, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, announced today the release of its global rebranding, debuting its new logo, website and tagline to the world.

“The online market has changed dramatically in the last several years, and we’ve changed with it. Our new branding reflects the evolution of the company over the last decade,” said ChannelAdvisor Vice President of Global Marketing Noreen Allen. “We’ve grown to become the global standard for e-commerce leaders, powering some of the largest names in online retail around the world. We continue to redefine the e-commerce market – incorporating new tools and new ways of thinking so that our retailers can reach their customers more effectively—and we’re articulating this to the world through a fresh identity and message.”

ChannelAdvisor’s rebranded website and updated logo are launched in conjunction with a new company tagline, “Be Seen.” Together these elements reflect the company’s mission of increasing the visibility that drives sales for online retailers, while reducing the complexity to achieve it.

To view ChannelAdvisor’s new website, explore ChannelAdvisor products and services and learn how you can Be Seen on marketplaces, paid search, comparison shopping and more, visit www.channeladvisor.com.

ChannelAdvisor powers more than 3,000 retailers globally including some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798