September 15, 2021 ChannelAdvisor to Support Fashion Brand Tatuum’s International Marketplace Expansion
Research Triangle Park, N.C. – September 15, 2021 — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced that fashion label Tatuum has selected ChannelAdvisor to support the brand’s planned expansion on international marketplaces. As Tatuum’s multichannel commerce platform of choice, ChannelAdvisor is integral to the brand’s omnichannel strategy, which includes its e-commerce operations and over 120 shops in Poland, the Czech Republic, Hungary, and Slovakia.
Tatuum, a leading Polish clothing brand founded in 1995, designs and produces timeless apparel with a touch of modernity for women and men. In combining natural and synthetic materials, the brand’s designers aim to create clothing that lasts for at least a few seasons, making a statement against the “fast fashion” industry.
“As ChannelAdvisor expands its offerings globally, we are delighted to join Tatuum on their e-commerce journey and support their growth strategy,“ explained Paul Colucci, chief revenue officer at ChannelAdvisor. “We are committed to providing the highest level of service to our clients, including helping them leverage our powerful platform, multiple marketplace connections such as Zalando, and our premier network of partners around the world.”
“In our region, the e-commerce market has grown steadily over recent years and Poland is one key example,” stated Christian Gees, sales director at ChannelAdvisor for Germany, Austria, Switzerland, Central and Eastern Europe. “We are excited to welcome Tatuum as our customer and look forward to supporting their international expansion.”
Tatuum aims to grow its online presence and accelerate international sales using marketplaces and ChannelAdvisor’s multichannel commerce platform. “We’re going to the next level, which requires more than just a technical point solution that delivers data feeds fast and reliably,” said Izabela Ostrowska, export sales director B2B at Tatuum. “We needed a fully integrated platform that provides end-to-end process support from product data management to analytics.”
In Tatuum’s case, ChannelAdvisor’s e-commerce specialists are focused on optimizing operations across online channels, including streamlining inventory management and order processing. With support from ChannelAdvisor, the fashion brand launched within weeks on Zalando, reaching new purchase-ready consumers in Belgium, the Czech Republic, Denmark, France, Germany, the Netherlands, and Poland. “And the first weeks have already been better than expected,” Ostrowska stated, adding that Tatuum has elected to expand ChannelAdvisor’s support to include Managed Services for Marketplaces. ChannelAdvisor’s expert guidance and expansive marketplace integrations can help Tatuum broaden its reach on other online channels, including a wide selection of fashion-specific marketplaces.
“We want to go fast, but our resources in IT, marketing, and sales are tight and we need to reduce the daily workload for our staff to a minimum. Moreover, we want to build on the deep technological know-how of experienced consultants as well as on their advice regarding important business aspects of marketplaces,” emphasized Ostrowska.
ChannelAdvisor’s Managed Services team, consisting of experienced e-commerce, marketplaces, and digital advertising experts, collaborates with Tatuum on innovative approaches to help the brand win the buy box and run performance analyses. ChannelAdvisor Managed Services supports brands and retailers worldwide by guiding their online performance, including localizing and streamlining their marketing and selling strategies for operational agility to effectively execute across multiple platforms, markets, and channels. This focused support can help businesses achieve operational agility to execute across multiple platforms, markets, and channels effectively.
As the e-commerce landscape continues to shift, brands and retailers with cross-border expansion plans need a reliable solution partner that aligns with their long-term business goals. Powered by ChannelAdvisor, Tatuum reports that it will explore other fashion marketplaces in Croatia, the Baltic countries, and the U.S. “ChannelAdvisor’s international network of marketplaces and expertise offers us great opportunities for further growth,” Ostrowska confirmed.