September 23, 2014 ChannelAdvisor to Sponsor and Participate in SMX East, September 30 – October 2
Research Triangle Park, NC – September 23, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its participation in Search Marketing Expo (SMX) East, taking place Tuesday, September 30 through Thursday, October 2 at the Jacob K. Javits Convention Center in New York City. ChannelAdvisor is sponsoring the event’s Paid Search Track, and ChannelAdvisor e-commerce experts will be available for discussions about paid search, social commerce and mobile marketing throughout the event.
Additionally, Sheridan Orr, ChannelAdvisor head of global product marketing, will participate in a panel discussion, titled “Trends and Tactics in Mobile E-Commerce.” During this session, Orr will join a group of panelists to discuss how marketers can structure their mobile campaigns to achieve maximum return on investment.
“The rise of mobile commerce is here,” said Orr. “Consumers can grab their phone or tablet to shop at any time. As mobile e-commerce activity becomes more prevalent, it’s critical for marketers to engage with target customers across multiple devices. I’m looking forward to joining the other panelists to discuss ways to increase mobile visibility without overspending.”
ChannelAdvisor offers technology and services to help marketers make the most of their advertising dollars. ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s industry-leading feed management and bid management capabilities across channels, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend.
To request a meeting with a ChannelAdvisor digital marketing expert during SMX East, please email moc.rosivdalennahc@gnitekram.