August 27, 2014 ChannelAdvisor to Help Retailers Get Smart About Digital Marketing in September Webinar Series
Research Triangle Park, NC – August 27, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that it will host a digital marketing webinar series tailored to retailers, titled “From Conversation to Conversion: Getting Smart About Retail Digital Marketing.” Part One of the webinar series will take place Thursday, September 4 at 2 p.m. EDT and will focus on helping retailers build and strengthen their digital marketing foundations. Part Two will take place Thursday, September 11 at 2 p.m. EDT and will educate retailers about creating an online brand and social media identity, as well as share best practices for identifying advertising channels that align with their business goals.
“A common mistake that retailers make when venturing into digital marketing is jumping right into execution before building a foundation,” said Sheridan Orr, ChannelAdvisor global product marketing manager. “With the holiday season and 2015 on the horizon, now is the time for retailers to re-examine their digital marketing strategies to put their best foot forward. This webinar series will address common challenges that retailers face in the digital marketing landscape and provide tips and insights they can use to increase their exposure.”
Orr will host both webinars and will be joined by Greg Ives, ChannelAdvisor product marketing manager for Digital Marketing; Tansy OBryant, ChannelAdvisor campaign manager; and Frank Andolina, ChannelAdvisor manager of Digital Marketing services.
Specifically, during this webinar series, attendees will learn:
- Tips for optimizing their webstores to help increase conversion rates
- Strategies for using search engine optimization (SEO) to enhance product visibility
- Best practices for building a brand and voice on social media
- How to identify which advertising channels are right for their businesses
For more information and to register for the webinar series, please visit http://bit.ly/DMWebinarSeries.
ChannelAdvisor offers technology and services to help marketers make the most of their advertising dollars. ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s industry-leading feed management and bid management capabilities across channels, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend.