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April 13, 2012 ChannelAdvisor teams up with Trade Me to help online retailers tap into the New Zealand market

Auckland, 13 April 2012 – Global e-commerce platform provider ChannelAdvisor and New Zealand’s leading online marketplace Trade Me today announced a new relationship that provides online retailers with an easy and cost-effective way to expand their businesses into the New Zealand market.

Channel Advisor enables retailers to sell more across online channels, and this new deal will see its e-commerce software fully integrate with Trade Me’s marketplace in time for the busy Christmas season.

Mark Gray, Managing Director of ChannelAdvisor for Asia-Pacific, said the integration would reduce the money and time online retailers spend managing products across multiple online marketplaces.

“One of the key challenges for online retailers is tapping into the broad range of e-commerce channels available,” he said. “When consumers want to buy a product online, most don’t go to a single site – they compare different retailers to find the best price.  From a consumer’s point of view this is fantastic, but for online retailers the need to maintain a broad presence can be a logistical and financial challenge.”

Mr Gray said the new arrangement with Trade Me would provide Australian retailers with the opportunity to get their merchandise in front of more than 660,000 Kiwis who visit Trade Me each day. “As well as gaining greater visibility for their products in such a well-known and trusted New Zealand marketplace, these retailers will be able to better manage multiple e-commerce channels, and maintain real-time visibility into their stock levels, pricing and sales.”

Jon Macdonald, CEO of Trade Me, said the new deal with ChannelAdvisor was good news for Trade Me members. “We know Kiwis love to buy online, including from overseas retailers, and working with ChannelAdvisor we’ll aim to provide New Zealanders with local access to an increased range of products from global brands on Trade Me,” he said. “It’s a great way for retailers to get in front of New Zealanders without setting up a bricks and mortar store.”

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798