August 15, 2007 ChannelAdvisor Signs on New Customers to Manage Paid Search and Comparison Shopping Engine Initiatives
30 Top Internet Retailers Select ChannelAdvisor
Research Triangle Park, NC – August, 13 2007 – ChannelAdvisor, the leading provider of e-commerce channel management solutions that enable retailers to optimize their e-commerce sales strategies, announced today the addition of 30 new retail customers who have chosen either ShoppingAdvisor™ or SearchAdvisor™ to manage their paid search or comparison shopping engine efforts. Some of these brand names include Magellan’s Travel Supplies, Massey’s Professional Outfitters, Overton’s, A Southern Season and Shoes.com.
“We chose ChannelAdvisor for their robust technology, extensive industry knowledge and their position as the clear leader in services after the sale,” says Mike Massey, Owner of Massey’s Professional Outfitters. “We’ve come to rely on comparison shopping engines as a major element of our online marketing strategy. ShoppingAdvisor allows us to control all the factors that result in an effective comparison shopping campaign.”
ShoppingAdvisor allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines.
SearchAdvisor enables online retailers to manage, automate and optimize their paid search efforts across top search engines including Google, Yahoo! (NASDAQ: YHOO), MSN and Ask.com, all through a single interface. It addresses retailers’ unique needs for incorporating both inventory levels and product costs into their paid search efforts. In addition, SearchAdvisor ensures retailers do not bid on keywords for out-of-stock products and automates bid management by taking into account individual product cost.
“Over the last five years, ChannelAdvisor has combined a balanced approach of partnering with the industry’s largest retailers to drive successful strategies with focusing on continuous enhancements to our platform,” says Scot Wingo, CEO of ChannelAdvisor. “We look forward to continuing this approach with our new customers.”