Brands and retailers process more than a quarter billion dollars in GMV through the ChannelAdvisor platform during Cyber Five holiday weekend, a new record
Research Triangle Park, NC – December 1, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that its Same Store Sales report shows that Cyber Monday is so far the biggest online shopping day of 2015. The e-commerce software company’s customers increased their total e-commerce same store sales (SSS) by 18 percent year over year on Cyber Monday (Nov. 30, 2015) and 20.9 percent year over year during the five days from Thanksgiving (Nov. 27, 2015) through Cyber Monday — the Cyber Five. Branded manufacturers and retailers using the ChannelAdvisor platform to sell online processed more than a quarter billion dollars in gross merchandise value (GMV) over the Cyber Five, a new record for ChannelAdvisor.
During the Cyber Five, other third-party marketplaces (a grouping of online marketplaces excluding Amazon and eBay) had the highest growth rate of all channels measured by the e-commerce software company, growing 82.8 percent year over year. Additionally, retailers grew their sales by 24.1 percent year over year on Amazon, 24.3 percent year over year on Google Shopping and 2.6 percent year over year on eBay.
“It was exciting to see many of our customers exceed industry forecasts over the holiday weekend and watch e-commerce take more share of holiday purchases,” said ChannelAdvisor Executive Chairman Scot Wingo. “While Cyber Monday was still the biggest shopping day of the holiday period, consumers continued 2014’s trend of shopping more aggressively on Thanksgiving, which became the third-biggest shopping day of the Cyber Five weekend. We’ll closely watch the growth of Thanksgiving sales next year to see if they can surpass Black Friday as the second-biggest online shopping day.”
For the first time ever, more than 60 percent of traffic driven by search and comparison shopping engines across the ChannelAdvisor platform came from mobile devices (smartphone and tablets) during the Cyber Five period. This number indicates that consumers are increasingly using their smartphones and tablets to do their holiday shopping.
“Many brands and retailers had their ‘mobile moment’ in 2015, when more than 50 percent of their total web traffic came from mobile devices,” said Wingo. “So far this holiday season, mobile traffic has hovered around 60 percent. Compare that with last year — when mobile traffic was 40 percent — and you can see that consumer behavior is rapidly evolving.”
ChannelAdvisor serves more than 2,900 customers, and the SSS reports highlight transactional data for the billions of dollars in gross merchandise value (GMV) that flows through the ChannelAdvisor platform, excluding recent customer additions and attrition. GMV represents the overall volume of product sales made on a particular channel. These reports are used to measure the impact each channel is having on e-commerce during the industry’s busiest time of year.
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