One-Day Event to Educate Brands About Online Opportunities to Reach More Consumers
Research Triangle Park, NC – February 11, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that registration has opened for E-Commerce for Branded Manufacturers, a one-day event that provides an opportunity to meet and hear from experts as they cover big-picture strategies brands can use to expand their online reach. This educational event is taking place on Monday, March 30, from 1 to 4 p.m. PDT at the Aria Resort and Casino in Las Vegas.
“Brands are exploring new ways to engage with consumers but mapping out their e-commerce journey is an unfamiliar process,” said Mike Shapaker, ChannelAdvisor vice president of brands and manufacturers. “E-Commerce for Branded Manufacturers will focus on helping brands expand their online distribution models, connect with buyers directly and maximize their revenue potential.”
The E-Commerce for Branded Manufacturers agenda is packed with informative content from industry thought leaders and visionaries, including:
- A keynote session titled “Build Your Brand Strategy” from Tom Clark, Samsung head of European e-commerce
- A roundtable discussion titled “Driving Conversions through Customer Loyalty” between Harvey Bierman, vice president of e-commerce technology and operations at Crocs; Woody Anderson, vice president of e-Business at Timex; and Lauren Blankenship, web retail marketing manager at TTI Floor Care North America: Hoover, Dirt Devil and Oreck
- A panel session titled “The Consumer Connection” featuring John Kelly, head of sales at eBay Marketplaces, and Soren Mills, chief marketing officer at Newegg
“By selling direct, we have more opportunities to engage with our end customer,” said Bierman. “I’m looking forward to joining the other panelists to discuss how building customer loyalty drives revenue across online channels.”
Additionally, E-Commerce for Branded Manufacturers will include a meet-and-greet with all attendees and speakers. Attendees can extend their stay at the Aria Resort and Casino to experience additional educational sessions at Catalyst Americas 2015, taking place March 30 through April 1. Catalyst provides access to some of the most respected e-commerce leaders to learn strategies and methods online retailers can use to increase their sales through marketplaces, digital marketing, cross-border trade and more.
There is no registration fee for E-Commerce for Branded Manufacturers, but attendees are required to sign up in advance. To register for E-Commerce for Branded Manufacturers, please visit bit.ly/ECOMforBrands. The registration fee for Catalyst Americas is $975 and will increase on February 16. To register for Catalyst, please visit www.channeladvisor.com/catalyst2015.