Research Triangle Park, NC – May 10, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced the appointment of Melissa Sargeant to chief marketing officer. In this role, Sargeant oversees ChannelAdvisor’s worldwide marketing initiatives, including corporate and product branding, demand generation, public relations and event management.
“Melissa’s global experience coupled with her analytical approach and entrepreneurial spirit make her an excellent fit to lead our marketing team,” said David Spitz, ChannelAdvisor CEO. “Her background in developing and executing go-to-market strategies for software-as-a-service companies will help us continue strengthening our brand and product awareness around the globe.”
Sargeant brings more than 20 years of marketing and communications experience to the CMO position. Prior to joining ChannelAdvisor, she served as vice president of marketing for Avalara, a leading tax compliance automation firm. Before Avalara, she was senior director of product marketing at CA Technologies. She received a bachelor’s degree in political science and U.S. history from Roanoke College in Salem, Virginia.
“ChannelAdvisor is known for its world-class e-commerce technology and unrivaled team of industry experts,” said Sargeant. “I’m excited to join a company that’s at the forefront of such a fast-paced industry as we put our best foot forward to help brands and retailers simplify their e-commerce operations.”
The ChannelAdvisor platform offers retailers and branded manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.
For more information about the ChannelAdvisor platform and to request a demo, please visit bit.ly/ScheduleADemo.