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October 25, 2007 ChannelAdvisor Joins Netsuite’s Suiteflex Developer Program

Leveraging the SuiteFlex Development Platform, ChannelAdvisor Develops Industry Specific Software Application to Meet the Needs of the Top Internet Retailer

Research Triangle Park, NC “October 25, 2007” ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced that it has become a partner of NetSuite’s SuiteFlex Developer Program. ChannelAdvisor has extended NetSuite’s One System Architecture with new capabilities to help meet the needs of the top Internet retailers. The SuiteFlex Development allows third party applications to integrate rich transaction data – orders, inventory, invoices and shipments – with their applications, and enable customers and third-party developers to build new workflows and applications that can look and operate as if NetSuite’s own developers wrote them.

Because NetSuite holds critical business data of a company – orders, invoices, Web site transactions, shipping records, time tracking and payroll data – the applications that are built on it using SuiteFlex provide key tools for managing the company’s business. For example, with the ChannelAdvisor Complete™ platform, inventory data can be pulled from NetSuite and retailers are able to efficiently manage and market their inventory across the top e-commerce marketplaces such as eBay and comparison shopping engines such as Google Product Search. ChannelAdvisor Complete then feeds the orders back to NetSuite for fulfillment.

The ChannelAdvisor Complete platform provides technology and services that enables leading online retailers to improve profits across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN.

“ChannelAdvisor provides retailers with the best solutions to sell their products on multiple e-commerce marketplaces, comparison shopping engines and search engines,” says Scot Wingo, CEO of ChannelAdvisor. “By working with NetSuite, we can provide joint customers reliable real-time connectivity and a robust on-demand fully integrated solution.”


About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798

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