September 6, 2012 ChannelAdvisor Introduces Unparalleled Feature to Manage Google Shopping
E-commerce software company’s 2012 Autumn Release offers advanced innovations to give retailers a competitive edge
Research Triangle Park, NC –September 6, 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, today announced its 2012 Autumn Release introducing a new feature to manage Google Shopping, along with enhancements to its Repricer technology and Marketplaces solution. The 2012 Autumn Release is tailored to offer retailers advanced strategies and technology for success with Google Shopping and on global marketplaces, giving ChannelAdvisor customers a distinct advantage across multiple online channels.
Central to this year’s Autumn Release is ChannelAdvisor’s Google Shopping technology that was created to overcome the challenge of managing and optimizing Google’s Product Listing Ads (PLAs), which are the foundation of Google’s new commercial marketing program. Combining the power of ChannelAdvisor’s industry-leading feed management software with reporting and optimization technology specific to PLAs, this new offering provides retailers a unified platform to manage this important channel.
“Google has been one of the most successful marketing outlets for our customers, and the launch of Google Shopping presents an exciting opportunity for us,” commented Scot Wingo, CEO of ChannelAdvisor. “Our experience in the industry and established technology allowed us to respond to the new Google Shopping program with a powerful feature that will help retailers be more strategic and successful on this essential online channel.”
The Autumn Release also introduces enhancements to ChannelAdvisor’s Repricer, a feature that offers rule-based price adjustments on Amazon. By improving the functionality of the Repricer, retailers are now able to implement more profitable strategies by repricing their most important items at faster frequencies. Unlike other repricer tools in the industry, ChannelAdvisor’s enhanced feature includes predictive capabilities that enable retailers to test each individual product in real time to gauge performance, and then make adjustments accordingly.
“Price is one of the determining factors in winning the Amazon Buy Box, so we have made some powerful changes to our Repricer feature,” commented Link Walls, director of product management at ChannelAdvisor. “With the ability to employ advanced strategies, the Repricer is helping our customers succeed and be more profitable on Amazon.”
ChannelAdvisor has also augmented its Marketplaces solution to provide retailers additional support for established marketplaces like eBay as well as new and emerging marketplaces such as Newegg, Sears, OneStopPlus.com and Best Buy. Retailers will benefit from a variety of enhancements such as new functionality that enables a more efficient listing process for their products.
ChannelAdvisor will offer three webinars that will examine the details of the 2012 Autumn Release. The first webinar offers a high-level overview of the entire Autumn Release, while the second webinar is a deep dive into the details of ChannelAdvisor’s new Google Shopping feature. The final webinar will outline how retailers can make the best use of the enhanced Repricer feature.
The webinar details are as follows:
ChannelAdvisor’s Autumn Release: Google Shopping and Repricer, Revealed will be presented by ChannelAdvisor Director of Product Management Link Walls on Tuesday, September 18, 2012 at 11:00 a.m. EDT.
Google Shopping will be presented by ChannelAdvisor Product Manager Jackie Jenkins and Product Manager James Dechow on Thursday, September 20, 2012 at 2:00 p.m. EDT.
Tools for Success on Amazon will be presented by Director of Product Management Link Walls and Business Analyst Gina DeFrank on Tuesday, September 25, 2012 at 11:00 a.m. EDT.
To register for these webinars and for more information on ChannelAdvisor’s 2012 Autumn Release, please visit www.channeladvisor.com/autumn-release-2012.
ChannelAdvisor’s e-commerce experts will be on hand in booth #601 at the Shop.org Annual Summit in Denver on September 10-12, 2012 to demonstrate how these new features will improve sellers’ online performance. Request a meeting now to learn more about the 2012 Autumn Release.