01/08/2018 ChannelAdvisor Expands Strategic Alliance with Google to Support Shopping Actions Program
New integration makes it easy to sync listings
Research Triangle Park, NC – August 1, 2018 – ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and brands to increase global sales, today announced an expanded strategic alliance with Google to support its new program, Shopping Actions.
Announced this March, Shopping Actions provides customers an easy way to shop for products across Google surfaces, including Google.com and the Google Assistant. Whether they’re on mobile, desktop or using a Google Home device, customers have access to a shareable list, universal shopping cart and instant checkout – allowing them to seamlessly turn browsing into buying. Learn more.
“Consumers today expect frictionless, seamless, personalized shopping experiences everywhere they shop – online, on the go, and increasingly with digital assistants like Google Home. In fact, 44% of consumers who use voice-activated speakers say they use it to order groceries and household items at least once a week. Shopping Actions helps retailers deliver a seamless and personalized end-to-end shopping experience by making it simpler for users to buy products across Google’s surfaces at the exact moment of shopping inspiration. We want to make it as easy as possible for all retailers to join the program and are excited to be working with ChannelAdvisor to make this a reality,” says Daniel Alegre, President Retail, Shopping and Payments.
With the addition of Shopping Actions support to ChannelAdvisor’s suite of Google retail solutions, brands and retailers can now leverage the power of the ChannelAdvisor platform to list, manage, promote, and sell their products across Google’s surfaces.
“We’re thrilled to expand our strategic alliance with Google as they introduce their Shopping Actions program,” says Paul Colucci, Vice President, Global Business Development, ChannelAdvisor. “ChannelAdvisor’s integration with Google Shopping Actions is the next evolution in the e-commerce industry. E-commerce sellers of all types and sizes can benefit from Shopping Actions as a sales channel, and we’re excited to get our clients up and running on it.”
Jockey International, Inc. (Jockey), a 141-year-old brand recognized around the world for its premium underwear and apparel, recently worked with ChannelAdvisor to launch on Google Shopping Actions to help capture and retain customers. “Maximum product visibility is critical to e-commerce success. Google Shopping Actions is another channel for us to connect with new and existing customers,” says Mark Mraz, PPC and Marketplaces Director, Jockey. “At the same time, it’s critical that today’s retailers provide the absolute best customer experience whether it’s on a website, phone or voice-assisted device. Partnering with Google and ChannelAdvisor will help us deliver a seamless, personalized experience across channels.”
For information about Google Shopping Actions, access the on-demand recording of our webinar, “The Google Shopping Actions Advantage.” For more information about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, like us on Facebook and connect with us on LinkedIn.
Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.