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March 27, 2012 ChannelAdvisor Expands Audience for Auto Retailers with Support for Shopping Engine StreetPerformance.com

ChannelAdvisor Expands Audience for Auto Retailers with Support for Shopping Engine StreetPerformance.com

Research Triangle Park, NC – March 27, 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, today announced its support of Digital Performance, Inc.’s  (DPI) shopping engine StreetPerformance.com, which is specifically geared for the automotive aftermarket industry.

StreetPerformance.com offers more than five million auto parts from 9,000 retailers, making it the leading shopping engine to find automobile parts and accessories online. ChannelAdvisor’s complete support for StreetPerformance.com will launch in early April 2012, connecting its automotive customers to new sources of demand.

“Our competitive prices and large selection of performance parts attract more than three million unique visitors to our site each month,” said Digital Performance, Inc. CEO Darren Davis. “Partnering with ChannelAdvisor will simplify the selling process and improve results for auto and powersports retailers by easily synching fitment data, providing effortless access to auto parts shoppers.”

“The online auto market is booming, and adding support for StreetPerformance.com from the ChannelAdvisor platform gives our auto and powersports retailers the ability to easily connect to a new source of buyers,” said ChannelAdvisor Director of Product Management Link Walls. “This is just another way we’re working to increase the value of our solution for online automotive sellers.”

ChannelAdvisor is widely recognized as the premier automotive and powersports e-commerce solution provider and powers an impressive list of automotive retailers including Ford Motor Company, JEGS, Riders Discount, K2 Motors, Discount Ramps and more. ChannelAdvisor’s automotive customers range from dealers to parts providers, reflecting the versatility of ChannelAdvisor’s automotive offering.

For more information about ChannelAdvisor’s online marketing solution for automotive retailers, register for AutoCommerce, a one-day conference developed exclusively for retailers in all categories of automotive and powersports.

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About Digital Performance Inc.

Digital Performance, Inc. (DPI) develops innovative technology products serving B2B and B2C audiences in the automotive aftermarket and performance industry.  DPI’s comparison shopping guide and parts directory, located at streetperformance.com, receives over 3 million unique visitors each month, and is the consumer’s reference for 5+ million applications for aftermarket parts and accessories.  DPI’s eCataloging and eCommerce software, SPEEDcat, is a web service that allows manufacturers to create their own AAIA ACES and PIES-compatible product data. For more information regarding advertising, products and other services from DPI, please visit www.digitalperformance.com.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798