Research Triangle Park, NC – May 9, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that Scot Wingo, ChannelAdvisor’s co-founder and executive chairman, will moderate a panel discussion at Shoptalk, a new retail conference being held May 15-18 at the Aria Resort & Casino in Las Vegas. The panel, titled “Brands Taking Control,” will take place Monday, May 16 at noon PDT and will focus on how branded manufacturers are investing heavily in digital assets to control their customer experience.
“Many brands are expanding the breadth and depth of their site content and building out their e-commerce capabilities,” said Wingo. “We have an impressive group of panelists lined up to tackle this topic. I look forward to discussing the strategies brands are utilizing to create a more direct and deep connection with their end customers.”
Wingo will be joined by industry experts from various e-commerce companies such as Levi Strauss & Co., New York & Company and Lenovo. Shoptalk is a gathering of individuals and companies reshaping how consumers discover, shop and buy any product, service or experience. Shoptalk provides a platform for large retailers, brands, startups, tech companies and investors to network and share ideas. The conference was created by Anil D. Aggarwal and Jonathan Weiner, founders of consumer payments event Money20/20.
The ChannelAdvisor platform offers retailers and branded manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.
To learn more about e-commerce strategies for branded manufacturers, download the eBookhttps://bit.ly/ShouldBrandsSellDirect.