Research Triangle Park, NC – June 1, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that Scot Wingo, ChannelAdvisor’s co-founder and executive chairman, will chair the Amazon & Me Workshop at the Internet Retailer Conference & Exhibition (IRCE). The workshop, taking place Tuesday, June 7 at McCormick Place West in Chicago, will feature a daylong agenda packed with presentations about best strategies for competing on Amazon, including case studies from retailers and brands with proven Amazon success. The workshop will provide Amazon veterans and newcomers alike with the knowledge, insights and tactics to help drive sales, profit and sustainable growth.
“Taking an entire day to dive into the intricate details of competing on Amazon is a great way to kick off IRCE,” said Wingo. “This year’s workshop agenda is mixed with sessions for first-party branded manufacturers selling through Vendor Central, as well as retailers selling on Amazon’s third-party marketplace through Seller Central. Attendees can expect to leave with a better understanding of techniques for pricing, fulfillment, product content, seller reputation and more to develop a robust Amazon strategy.”
The IRCE Amazon & Me Workshop includes 11 sessions led by industry experts from companies such as Asics, ShoeMetro, Swiss Watch International, Tech Armor, Toynk Toys and more. Wingo will introduce the workshop at 8:30 a.m. CDT with some of his own insights as an industry thought leader. He will also lead the Q&A session at 3:30 p.m. CDT. Alison Held, ChannelAdvisor product manager for marketplaces, will present “Analyzing Your Marketplace Data” at 2 p.m. CDT.
Amazon & Me Workshop presentations:
- Vendor Central 101: Top Strategies for Getting Started
- Seller Central 101: Marketplace Listings Best Practices
- Merchandising for Enhanced Visibility
- Get Discovered: Advertising Strategies for Retailers
- How to Own the Buy Box
- Climbing the Ranks: Product Reviews and Seller Reputation
- Techniques to Drive Profits and Sales for Manufacturers
- Analyzing Your Marketplace Data
- Amazon 2016 and Beyond
ChannelAdvisor is a sponsor of IRCE and will exhibit at booth 803. To register for IRCE, please visit www.irce.com.