New features help retailers increase profitability of Google’s Shopping campaigns
Research Triangle Park, NC – June 2, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced new features to enhance its support for Google’s Shopping campaigns. The new features include the ability to test the performance of product images in Product Listing Ads (PLAs), as well as an improved dashboard for better managing Shopping campaigns in the ChannelAdvisor platform.
“Google Shopping is a central part of nearly all retailers’ advertising budgets, yet most lack the data to know what strategies are most effective,” said Link Walls, ChannelAdvisor vice president of product management. “By giving retailers the ability to test multiple images for a product and see which have the best-performing click-through rate, we’re helping our customers increase return on ad spend and use data, not guesswork, to power their Shopping campaigns.”
ChannelAdvisor experts are available at booth 501 at the Internet Retailer Conference & Exhibition, taking place June 2 through June 5, to discuss these added features and how retailers can improve their Shopping campaigns.
ChannelAdvisor’s 2015 Spring Release introduced unified, retail-centric support for Google’s Shopping campaigns, titled the “4C’s of Google Shopping.” The 4C’s support each component of retailers’ Shopping campaigns:
- Content: ChannelAdvisor’s feed-management capabilities help retailers optimize their Google Shopping content to increase return on ad spend.
- Campaign Structure: The ChannelAdvisor Product Group Generator automatically configures retailers’ Shopping campaign structures so they can manage multiple campaigns from one user interface.
- Correct Bidding: The ChannelAdvisor Automated Bid Manager helps retailers assign bids to the correct product so each bid aligns with their revenue goals.
- Cross-Channel Analytics: ChannelAdvisor’s Actionable Reporting feature improves retailers’ multichannel strategies by tracking how their Shopping campaigns influence sales on other channels, such as Amazon and other marketplaces, paid search text ads, social sites and more.
ChannelAdvisor is hosting a webinar on June 10 at 11 a.m. EDT to discuss these new features and how they can help retailers improve their Shopping campaigns. To register for the webinar, please visit http://bit.ly/GoogleShoppingWebinar.