December 3, 2014 ChannelAdvisor Customers’ Same-Store Sales Grew 20.6 Percent over Thanksgiving Weekend
Strong Holiday Performance from Amazon, eBay and Third-Party Marketplaces, 45 Percent Mobile Growth
Research Triangle Park, NC – December 3, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that its customers’ same-store sales (SSS) increased 20.6 percent year-over-year during the five days from Thanksgiving through Cyber Monday — the Cyber Five. ChannelAdvisor customers grew their SSS 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces. Additionally, SSS on paid search channels like Google and Bing increased 19.1 percent year over year.
“Our sellers are celebrating a successful Cyber Five that exceeded industry forecasts by nearly 5 percent,” said ChannelAdvisor CEO Scot Wingo. “While Cyber Monday was still the weekend’s biggest shopping day, consumers were more active on Thanksgiving and Black Friday this year as retailers pushed their promotions early. We’ll be watching to see if this growth remains steady through December or drops because consumers finished their shopping at the front end of the holiday season.”
Additionally, mobile traffic for ChannelAdvisor’s retailer and manufacturer customers increased 45 percent year over year. This data indicates that consumers are using their smartphones and tablets to do their holiday shopping more and more each year.
“We’ve hovered around 30 percent mobile usage throughout 2014, but we saw that number increase to the mid-to-high 40’s over the holiday weekend,” said Wingo. “Thanksgiving was particularly interesting as mobile accounted for 49 percent of total web traffic. This likely benefited Amazon and eBay as both companies offer a favorable mobile user experience.”
ChannelAdvisor serves more than 2,700 customers and the SSS reports highlight transactional data for the billions of dollars in gross merchandise value (GMV) that flows through the ChannelAdvisor platform, excluding recent customer additions and attrition. GMV represents the overall volume of product sales made on a particular channel. These reports are used to measure the impact each channel is having on e-commerce during the industry’s busiest time of year.
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