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October 11, 2010 ChannelAdvisor Customer eForCity Surpasses Two Million in eBay Feedback

eForCity Sets Its Second eBay Record in as Many Years

Research Triangle Park, NC – October 11, 2010″ ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, announced today that customer eForCity, Corp., an online consumer electronic accessories retailer, is the only company to ever acquire feedback from more than two million customers on eBay, shattering the record it set almost two years before when it reached one million feedback responses.

“Reaching two million net positive feedback is a milestone for eForCity&endash;not just because of the volume, but also because of the overwhelming number of positive comments that let us know we’re doing our job correctly and keeping customers happy,” said Jack Sheng, co-founder of eForCity. “This would not have been possible without a reliable and scalable partner like ChannelAdvisor to help us manage and maximize our eBay presence to sell more.”

Sheng and his partners Eugene Wong and Alvin Wong began eForCity as a part-time venture in 2000. Since then, eForCity has grown from a humble beginning in a garage with two employees to a company that processes tens of thousands of transactions on a daily basis.

A testament to its explosive growth and scalability, eForCity worked for eight years to achieve one million feedback responses in November of 2008, then surpassed two million feedback less than two years later.

“EForCity represents the quintessential eBay seller model&endash;it began small but built up its brand and reputation by delivering quality products quickly and at a competitive price,” said Scot Wingo, CEO of ChannelAdvisor. “We’ve worked with Jack for more than six years; we congratulate him and his team on this landmark achievement, and we’re proud to have been a part of eForCity’s growth.”

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798