May 1, 2008 ChannelAdvisor Becomes Third-Party Provider for Shop.com’s Cost-Per-Click Platform
ChannelAdvisor Becomes Third-Party Provider for Shop.com’s Cost-Per-Click Platform
Comparison ShoppingÃ¢â€žÂ¢ Offers Online Retailers Easy Integration to Female Shopping Destination
Research Triangle Park, NC – May 01, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions and SHOP.COM, the destination comparison shopping engine designed for women, announced today that ChannelAdvisor will be one of the first third-party provider that integrates with SHOP.COM’S new cost-per-click (CPC) platform.
The integration enables online retailers to list their merchandise on the SHOP.COM comparison shopping site and use the CPC platform to bring customers back to their individual sites for purchases. The ChannelAdvisor integration is included in Comparison Shopping’s new spring software release. Comparison Shopping customers will also be able to take advantage of the cost-per-order (CPO) payment option currently being offered on the SHOP.COM site.
The combined software offering benefits online retailers such as drugstore.com, inc. (www.drugstore.com, www.beauty.com) a leading online provider of health, beauty, vision and pharmacy products. “As an online retailer with a strong customer focus, drugstore.com appreciates SHOP.COM’s organized shopping environment, outstanding customer service and targeted female demographic,” said David Lonczak, vice president and chief marketing officer for drugstore.com. “We are pleased to be a SHOP.COM merchant partner through the new CPC program which supports our business ROI goals. In addition, the automated process provided by the Comparison Shopping solution supported seamless integration with SHOP.COM.”
“By integrating with ChannelAdvisor’s Comparison Shopping solution, we’re excited to be providing a seamless integration for retailers to sell their products on SHOP.COM,” said Ken Goldstein, Chairman and CEO of SHOP.COM. “We look forward to working with ChannelAdvisor and thereby providing retailers the perfect comparison shopping engine to sell their brand name products.”
Comparison ShoppingÃ¢â€žÂ¢ places entire comparison shopping campaign control in the hands of retail marketing managers. Through customized business rules, retailers can tailor product information to each specific engine, automatically evaluate product performance based on a variety of profitability goals, and analyze results through a comprehensive reporting interface.
“By integrating SHOP.COM’s new CPC platform with our Comparison Shopping solution, ChannelAdvisor continues to provide online retailers the e-commerce channels they need to target their most qualified customers,” says Scot Wingo, CEO of ChannelAdvisor. “We’re excited to be offering our customers easy access to a very busy comparison shopping engine with a wide customer reach, an extremely targeted female demographic and flexible payment options.”
Online retailers can learn more about Comparison Shopping and how to sign up for SHOP.COM Integration at www.channeladvisor.com/shop.
SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCartÃ‚Â® technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City, Pasadena and London. For more information, visit the company’s website at www.shop.com.