ChannelAdvisor Announces Support for Instagram Ads

E-commerce software company expands its Digital Marketing solution with product advertising top of mind

Research Triangle Park, NC – May 10, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced support for Instagram’s dynamic ads, a new advertising capability that helps retailers and brands better promote products on the image-centric platform. With this offering, ChannelAdvisor further expands its Digital Marketing solution, adding more product advertising and social media options for its customers.

“Instagram dynamic ads give retailers and brands an opportunity to target Instagram’s more than 400 million monthly active users,” said Link Walls, vice president of product management for Digital Marketing at ChannelAdvisor.[1] “Our Data Transformation Engine enables retailers and brands to send their product feeds directly to Instagram so they can retarget consumers with image-based ads for products they’ve already expressed interest in purchasing.”

“Instagram dynamic ads give retailers and brands an opportunity to target Instagram’s more than 400 million monthly active users,” said Link Walls, vice president of product management for Digital Marketing at ChannelAdvisor.[1] “Our Data Transformation Engine enables retailers and brands to send their product feeds directly to Instagram so they can retarget consumers with image-based ads for products they’ve already expressed interest in purchasing.”

By 2017, Instagram’s global mobile ad revenue is projected to reach $2.81 billion, accounting for over 10 percent of parent company Facebook’s global ad revenues. [2] Retailers and brands can send their product data to the ChannelAdvisor platform to seamlessly create dynamic product ads for Facebook and Instagram. Brands and retailers using ChannelAdvisor Digital Marketing can manage their ad campaigns and access performance results from one platform.

For more information about how retailers and brands can expand their reach with Facebook and Instagram dynamic ads, please visit http://bit.ly/ExpandWithDynamicProductAds.

ChannelAdvisor Digital Marketing allows retailers to get their products front and center on search engine results pages, comparison shopping engines and social media platforms. Digital Marketing also leverages ChannelAdvisor’s Flex Feed technology, so advertisers can easily explore additional feed-based destinations, such as retargeting providers and affiliate networks, as well as benefit from SKU-level performance reporting across those programs. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend.

For more details about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, Like us on Facebook and connect with us on LinkedIn.

[1] Yahoo: http://finance.yahoo.com/news/instagram-active-advertisers-surpassed-twitter-130749578.html

[2] eMarketer: http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774