17/02/2015 ChannelAdvisor Announces Support for Facebook Dynamic Product Ads
E-commerce software company continues to expand its Digital Marketing solution
Research Triangle Park, NC – February 17, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced support for Facebook’s dynamic product ads, a new advertising capability that helps retailers more easily promote products on Facebook. With this offering, ChannelAdvisor continues to expand its Digital Marketing solution, adding more advertising channels for its retail customers. Facebook’s dynamic product ads capability was created for e-commerce retailers with high traffic and large product catalogs looking to drive conversions online.
“With the launch of dynamic product ads, retailers can serve relevant ads to Facebook’s reported 1.39 billion active users,” said ChannelAdvisor CEO Scot Wingo. “This new program allows retailers to create product-based retargeting ads more efficiently and in a scalable fashion.”
Dynamic product ads allow retailers to serve timely and relevant display ads across mobile, tablet and desktop devices. Retargeting is popular with retailers because of its ability to entice shoppers back to a previously visited product page to complete a purchase. ChannelAdvisor’s support for dynamic product ads is the latest addition to its Digital Marketing solution. With this support, retailers are able to use ChannelAdvisor’s powerful data transformation engine to promote their products on Facebook.
ChannelAdvisor Digital Marketing allows retailers to get their products front and center on search engine results pages, comparison shopping engines and social media platforms. Digital Marketing also employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks, as well as benefit from SKU-level performance reporting across those programs. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend.
For more information about ChannelAdvisor Digital Marketing, please visit:. http://www.channeladvisor.com/platform/advertise-everywhere/.