February 12, 2020 ChannelAdvisor Announces New Strategic Partnership with ShipStation and Planned Launch of ChannelAdvisor Starter Edition
Leading SaaS companies align capabilities to help small businesses gain a competitive edge through cost-efficient shipping and seamless marketplace integrations
Research Triangle Park, N.C. – February 12, 2020 – ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced a strategic partnership with ShipStation to bring to market ChannelAdvisor Starter Edition, a new, simplified version of its e-commerce platform. ShipStation, a world leading web-based e-commerce shipping solution, will be the first go-to-market partner, positioning ChannelAdvisor to extend channel management solutions to a new market segment.
With an increasingly demanding e-commerce landscape, brands and retailers require faster, easier access to leading platforms capable of helping them manage multi-channel inventory quantities to avoid overselling, orchestrate orders, enhance shipping management, and save valuable time to help grow their businesses. ChannelAdvisor Starter Edition can enable small to medium-sized merchants to streamline their marketplace operations and expand to new channels.
Through its strategic partnership with ShipStation, ChannelAdvisor can offer ShipStation customers access to the new ChannelAdvisor Starter Edition, providing channel expansion and access to new consumers through integration with a webstore and global marketplaces such as Amazon and eBay. ChannelAdvisor Starter Edition can seamlessly integrate with ShipStation to combine the benefits of multi-channel inventory and order management with the leading shipping management capabilities offered by ShipStation.
“The core ChannelAdvisor platform is designed for larger brands and retailers who require extensive functionality and configurability. ChannelAdvisor Starter Edition is designed to be a lightweight, simpler solution geared towards getting smaller brands and retailers – who are getting started on a multi-channel journey – launched and selling in a matter of minutes. With a shipping solution that scales up as merchants grow, ShipStation is the ideal strategic partner to address this market,” said David Spitz, CEO at ChannelAdvisor. “Through this new alliance, ChannelAdvisor and ShipStation are bringing together best-in-class channel management and shipping management capabilities to help our joint customers succeed.”
Todd Wilkens, Chief Product Officer at ShipStation, adds, “At ShipStation, everything we do is in service of helping merchants grow. ChannelAdvisor’s Starter Edition is a great solution for sellers who are looking for new opportunities to get their products in front of more customers and grow sales, and we’re happy to offer this service directly within ShipStation.”
ChannelAdvisor Starter Edition is planned for general availability in spring 2020.