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January 15, 2008 ChannelAdvisor Announces New Marketplace Solutions

ChannelAdvisor Announces New Marketplace Solutions

Research Triangle Park, NC – January 15, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of its most forward-looking marketplaces solutions to date.

Just off the heels of ChannelAdvisor’s purchase of Marketworks, a former Atlanta-based e-commerce solution provider, ChannelAdvisor introduced Marketplacesâ„¢ and Premium Marketplacesâ„¢. These new products replace Marketworks’ primary solution and ChannelAdvisor’s Merchant solution.

Designed exclusively for online sellers focused solely on eBay, Marketplaces allows retailers to automate many of the processes vital to the growth and success of eBay businesses. In addition, sellers can leverage time-saving efficiencies including tracking and shipping of orders all from a consolidated interface.

Designed for multichannel sellers, Premium Marketplaces offers the same eBay features and gives retailers access to full integrations with Amazon and Overstock Shopping as well as enhanced functionality that improves the quality of product feeds sent to comparison shopping engines including Shopzilla, Shopping.com, and Google Product Search.

“Premium Marketplaces smoothed the pathway to other channels,” said Doug Lincicome, Chief Operating Officer of Blue Bay Electronics. “We targeted the best marketplaces for us and integrated our full product catalog quickly and easily. We tapped new revenue streams, and planned and executed cross-channel promotions which have dramatically increased our bottom-line revenue and conversions all within a short period of time.”

“We are excited to be at the forefront of technology in the online retail marketplace,” said Scot Wingo, CEO of ChannelAdvisor. “We see the Marketplaces and Premium Marketplaces products filling a much needed space in the online retail marketplace by bridging the gap between single channel and multichannel sellers.”

Both products are new additions to the ChannelAdvisor platform, an integrated, on-demand solution that provides online retailers an efficient and profitable way to sell across multiple e-commerce channels including marketplaces, comparison shopping, search marketing and their own e-commerce stores.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798