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June 23, 2008 ChannelAdvisor Announces Multichannel Assist Feature to Aid in Online Bid Management

ChannelAdvisor Announces Multichannel Assist Feature to Aid in Online Bid Management

Paid Search Feature Offers Online Retailers Insight into Conversion Process for Maximum Profits

Research Triangle Park, NC – June, 23 2008 – ChannelAdvisor, the leading provider
ChannelAdvisor Announces Multichannel Assist Feature to Aid in Online Bid Management

Paid Search Feature Offers Online Retailers Insight into Conversion Process for Maximum Profits

Research Triangle Park, NC – June, 23 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of Paid Search’s new Multichannel Assist feature that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. Retailers can incorporate these metrics into automatic b
ChannelAdvisor Announces Multichannel Assist Feature to Aid in Online Bid Management

Paid Search Feature Offers Online Retailers Insight into Conversion Process for Maximum Profits

Research Triangle Park, NC – June, 23 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of Paid Search’s new Multichannel Assist feature that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. Retailers can incorporate these metrics into automatic bidding rules for increased profitability across multiple e-commerce channels.

Many of today’s tracking systems fail to deliver the full story of online campaign performance. Consequently, search marketers struggle to measure the true value of paid search keywords and comparison shopping ads that contribute to buying decisions, especially if they contain broad terms that consumers typically use to initiate their search. Paid Search’s Multichannel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.

The new feature will benefit online retailers such as Park Seed Co. (www.parkseed.com), the world’s largest mail order gardening company selling millions of seeds, bulbs, plants and gardening accessories throughout North America.

“Multichannel Assists brought us a new understanding of how consumers search and buy our products,” says Ivana Petrovic, Paid Search Manager, Park Seed. “The reports have helped us justify bidding on broad terms that at first didn’t appear profitable. The process has helped us realize new revenue opportunities across all channels.”

“ChannelAdvisor’s multichannel focus continues to fuel our success on paid search and comparison shopping engines,” says Walt Yates, eCommerce Director, Park Seed. “Due to their breadth of expertise on all the online marketplaces, we’ve been able to get a better return on investment than we have with previously used products”

“Search marketers have had to put lots of effort into validating their advertising budget decisions,” said Scot Wingo, CEO of ChannelAdvisor. “With the Multichannel Assist feature, we’re delighted to offer online retailers visibility into the entire conversion process, from click to purchase, leading to more profits across all e-commerce channels.”

About Paid Search
Designed exclusively for retailers, Paid Searchâ„¢ provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines.

Online retailers can learn more about Paid Search at www.channeladvisor.com/search.

To learn more about Paid Search’s Multi-Channel Assist feature, ChannelAdvisor is hosting and interactive webinar on Wednesday, July 16th at 2:00 pm EDT. To sign up, visit www.channeladvisor.com/assist.

idding rules for increased profitability across multiple e-commerce channels.

Many of today’s tracking systems fail to deliver the full story of online campaign performance. Consequently, search marketers struggle to measure the true value of paid search keywords and comparison shopping ads that contribute to buying decisions, especially if they contain broad terms that consumers typically use to initiate their search. Paid Search’s Multichannel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.

The new feature will benefit online retailers such as Park Seed Co. (www.parkseed.com), the world’s largest mail order gardening company selling millions of seeds, bulbs, plants and gardening accessories throughout North America.

“Multichannel Assists brought us a new understanding of how consumers search and buy our products,” says Ivana Petrovic, Paid Search Manager, Park Seed. “The reports have helped us justify bidding on broad terms that at first didn’t appear profitable. The process has helped us realize new revenue opportunities across all channels.”

“ChannelAdvisor’s multichannel focus continues to fuel our success on paid search and comparison shopping engines,” says Walt Yates, eCommerce Director, Park Seed. “Due to their breadth of expertise on all the online marketplaces, we’ve been able to get a better return on investment than we have with previously used products”

“Search marketers have had to put lots of effort into validating their advertising budget decisions,” said Scot Wingo, CEO of ChannelAdvisor. “With the Multichannel Assist feature, we’re delighted to offer online retailers visibility into the entire conversion process, from click to purchase, leading to more profits across all e-commerce channels.”

About Paid Search
Designed exclusively for retailers, Paid Searchâ„¢ provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines.

Online retailers can learn more about Paid Search at www.channeladvisor.com/search.

To learn more about Paid Search’s Multi-Channel Assist feature, ChannelAdvisor is hosting and interactive webinar on Wednesday, July 16th at 2:00 pm EDT. To sign up, visit www.channeladvisor.com/assist.

of e-commerce channel management solutions, today announced the launch of Paid Search’s new Multichannel Assist feature that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. Retailers can incorporate these metrics into automatic b
ChannelAdvisor Announces Multichannel Assist Feature to Aid in Online Bid Management

Paid Search Feature Offers Online Retailers Insight into Conversion Process for Maximum Profits

Research Triangle Park, NC – June, 23 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of Paid Search’s new Multichannel Assist feature that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. Retailers can incorporate these metrics into automatic bidding rules for increased profitability across multiple e-commerce channels.

Many of today’s tracking systems fail to deliver the full story of online campaign performance. Consequently, search marketers struggle to measure the true value of paid search keywords and comparison shopping ads that contribute to buying decisions, especially if they contain broad terms that consumers typically use to initiate their search. Paid Search’s Multichannel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.

The new feature will benefit online retailers such as Park Seed Co. (www.parkseed.com), the world’s largest mail order gardening company selling millions of seeds, bulbs, plants and gardening accessories throughout North America.

“Multichannel Assists brought us a new understanding of how consumers search and buy our products,” says Ivana Petrovic, Paid Search Manager, Park Seed. “The reports have helped us justify bidding on broad terms that at first didn’t appear profitable. The process has helped us realize new revenue opportunities across all channels.”

“ChannelAdvisor’s multichannel focus continues to fuel our success on paid search and comparison shopping engines,” says Walt Yates, eCommerce Director, Park Seed. “Due to their breadth of expertise on all the online marketplaces, we’ve been able to get a better return on investment than we have with previously used products”

“Search marketers have had to put lots of effort into validating their advertising budget decisions,” said Scot Wingo, CEO of ChannelAdvisor. “With the Multichannel Assist feature, we’re delighted to offer online retailers visibility into the entire conversion process, from click to purchase, leading to more profits across all e-commerce channels.”

About Paid Search
Designed exclusively for retailers, Paid Searchâ„¢ provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines.

Online retailers can learn more about Paid Search at www.channeladvisor.com/search.

To learn more about Paid Search’s Multi-Channel Assist feature, ChannelAdvisor is hosting and interactive webinar on Wednesday, July 16th at 2:00 pm EDT. To sign up, visit www.channeladvisor.com/assist.

idding rules for increased profitability across multiple e-commerce channels.

Many of today’s tracking systems fail to deliver the full story of online campaign performance. Consequently, search marketers struggle to measure the true value of paid search keywords and comparison shopping ads that contribute to buying decisions, especially if they contain broad terms that consumers typically use to initiate their search. Paid Search’s Multichannel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.

The new feature will benefit online retailers such as Park Seed Co. (www.parkseed.com), the world’s largest mail order gardening company selling millions of seeds, bulbs, plants and gardening accessories throughout North America.

“Multichannel Assists brought us a new understanding of how consumers search and buy our products,” says Ivana Petrovic, Paid Search Manager, Park Seed. “The reports have helped us justify bidding on broad terms that at first didn’t appear profitable. The process has helped us realize new revenue opportunities across all channels.”

“ChannelAdvisor’s multichannel focus continues to fuel our success on paid search and comparison shopping engines,” says Walt Yates, eCommerce Director, Park Seed. “Due to their breadth of expertise on all the online marketplaces, we’ve been able to get a better return on investment than we have with previously used products”

“Search marketers have had to put lots of effort into validating their advertising budget decisions,” said Scot Wingo, CEO of ChannelAdvisor. “With the Multichannel Assist feature, we’re delighted to offer online retailers visibility into the entire conversion process, from click to purchase, leading to more profits across all e-commerce channels.”

About Paid Search

Designed exclusively for retailers, Paid Searchâ„¢ provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines.

Online retailers can learn more about Paid Search at www.channeladvisor.com/search.

To learn more about Paid Search’s Multi-Channel Assist feature, ChannelAdvisor is hosting and interactive webinar on Wednesday, July 16th at 2:00 pm EDT. To sign up, visit www.channeladvisor.com/assist.


About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798

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