ChannelAdvisor becomes first launch partner to help retailers and brands sell on Walmart’s third-party marketplace

Research Triangle Park, NC – April 12, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today on the Catalyst Americas 2016 stage announced that it has integrated with Walmart’s global marketplace. ChannelAdvisor is Walmart’s first launch partner, helping retailers and brands list their products on and optimize their merchandise sales. Through this integration, ChannelAdvisor customers can team up with one of the largest online retailers in the U.S. and gain access to its loyal customer base.

“Our integration with Walmart’s global marketplace provides retailers and brands with a great opportunity to get in front of Walmart’s massive audience,” said ChannelAdvisor CEO David Spitz. “We’re excited to help Walmart increase its product selection by onboarding more third-party sellers, and to help our customers build their brand recognition on the website of the top retailer in the U.S.[1]

Seth Beal, Walmart senior vice president of global marketplace, joined Spitz during a keynote presentation at Catalyst to announce the integration with ChannelAdvisor and discuss the benefits it offers sellers. Walmart has a meeting room set up at the conference and is extending direct invitations to sellers to discuss opportunities on its marketplace.

“Our partnership with marketplace retailers allows us to provide our customers with more brands and products on,” said Beal. “Through integration with ChannelAdvisor, we can quickly team up with ChannelAdvisor’s expansive network of sellers and brands to help our customers find what they want.”

Walmart Marketplace was launched in 2009 and is open to select retailers. Products from third-party retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items. The seller name is displayed on third-party items. Sellers on Walmart’s global marketplace gain access to special promotion opportunities, like Value of the Day offers. To learn more about ChannelAdvisor’s integration with the Walmart global marketplace, please visit

Michael Freedberg, director of affiliate marketing and resident marketplaces expert at GoGoTech, said that Walmart has far exceeded his expectations since he first started selling on its third-party marketplace.

“After the approval and setup process, we were rewarded with exponential revenue growth as more and more of our catalog surfaced on,” Freedberg said. “Walmart has done exceptionally well for us and is our second–highest grossing marketplace. We’re very optimistic about how it will perform in the future as we work to increase our visibility on the marketplace.”

The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.

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[1] National Retail Federation:

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world’s commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit

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Caroline Riddle