October 12, 2010 ChannelAdvisor Announces Exclusive Partnership with TheFind
Joint customers receive special benefits including waived fees and improved conversions
Research Triangle Park, NC – October 12, 2010 – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, announced today an exclusive partnership with TheFind, the fastest growing top-tier online shopping engine. The two companies are working together to create opportunities for joint customers to join TheFind Direct, a risk-free program that enables retailers to expand their comparison shopping reach.
“With its integration of Facebook’s open graph and use of mobile apps to link the online and offline experience, TheFind has become a leading player in the next generation of search engines,” said ChannelAdvisor CEO Scot Wingo. “Our customers have always found success on TheFind, and TheFind Direct will only serve to increase the selection on TheFind as well as diversify the offering, leading to an improved experience for both retailers and shoppers.”
At the core of the agreement is TheFind Direct, a cost-per-acquisition (CPA) program that charges ChannelAdvisor sellers only when traffic from TheFind converts into a purchase.
“We signed on with TheFind Direct and within months TheFind became one of our top-converting shopping engines,” said Brian Schwank, director of marketing for Rock Bottom Golf, a ChannelAdvisor customer. “With the CPA business model and our seller fees waived, joining TheFind Direct was a great way for us to expand our comparison shopping program without any risk.”
“We send a lot of traffic to ChannelAdvisor customers already and the easiest way to send them even more and better traffic is to partner with ChannelAdvisor on TheFind Direct,” said Siva Kumar, CEO of TheFind. “Delivering great shopping search results depends upon having fresh and complete data, and ChannelAdvisor truly excels at optimizing their customers’ product feeds to do exactly that, and working together through TheFind Direct, we can very quickly deliver superior value to shoppers and merchants alike.”
Retailers interested in further information are encouraged to contact their ChannelAdvisor account manager.