September 15, 2014 ChannelAdvisor Announces 2014 Autumn Release
Latest Product Update Enhances Management of eBay, Enables Social and Mobile Commerce and Expands Global Offering
Research Triangle Park, NC – September 15, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its 2014 Autumn Release, with new features and advancements added to the company’s platform. With a theme of “E-Commerce. Empowered,” the 2014 Autumn Release offers enhanced eBay management with QuickStart and Custom options, new support for social sites Polyvore, Wanelo and mobile search engine Yahoo Gemini as well as expanded global capabilities through support for marketplaces such as MeinPaket, Rakuten.de and Zalando.
“Retailers often lack the time and resources it takes to sufficiently reach target consumers,” said Link Walls, ChannelAdvisor vice president of product management. “In the 2014 Autumn Release, we’re ensuring that retailers’ products can be visible where their customers are shopping. We’re empowering retailers with the technology needed to be in the driver’s seat on marketplaces and digital marketing channels. And we’re offering more control and options to help them adapt to a multichannel world, where capitalizing on each conversion opportunity is vital.”
ChannelAdvisor’s 2014 Autumn Release focuses on empowering e-commerce in several key areas.
- EBay Your Way: ChannelAdvisor gives retailers more control and flexibility over how they manage eBay, with eBay QuickStart and eBay Custom options. With eBay QuickStart, new ChannelAdvisor customers can sell on eBay with one set of templates that automatically takes sellers’ preferences and creates fixed-price product listings for the marketplace. The QuickStart setup can reduce the time and configuration needed to launch on eBay. Additionally, retailers can continue to use eBay Custom, the classic way to sell on eBay with ChannelAdvisor. EBay Custom allows retailers to vary their selling strategy by items or groups of items, with different listing settings, ad templates, schedules and more.
- Mobile Commerce: ChannelAdvisor is the first-to-market e-commerce solution provider to support Yahoo Gemini, Yahoo’s new search engine specifically designed for mobile. ChannelAdvisor offers advertisers the ability to create and manage Yahoo Gemini ads, accurately target campaigns across channels and devices, access Yahoo Gemini keyword bid management and reporting tools, and sync with their Yahoo Ad Manager account.
- Social Commerce: ChannelAdvisor’s new Social Commerce suite enables retailers to inspire consumers on social media sites such as Pinerest, Wanelo, Polyvore and more. Retailers can send a single product inventory feed to meet the unique requirements and specifications of each social site. As more social media networks offer commerce capabilities, ChannelAdvisor’s feed can adapt and quickly transform data to meet the new specifications.
- Global Commerce: ChannelAdvisor Marketplaces has expanded its global capabilities so retailers can better access consumers in Germany. According to Germany Trade & Invest, Germany is expected to generate 48.4 billion euros from e-commerce in 2014, growing 25 percent from 2013. ChannelAdvisor now supports key German marketplaces, including Rakuten.de, MeinPaket and Zalando, in addition to eBay Germany and Amazon Germany.
”The ChannelAdvisor software already supports me very successfully on numerous e-commerce sales platforms,” said Waldemar Baierle, CEO of Iced Out. “Continuous development, ease of use and terrific service convinced me to try out the new integrations with Rakuten Germany and MeinPaket.de. It was the right decision.”
Additionally, ChannelAdvisor is expanding the way retailers sell their products by introducing the ChannelAdvisor Bundles feature. ChannelAdvisor Bundles allow retailers to create a customized grouping of similar or complementary items that are sold together. Grouping items into consolidated packages for customers allows retailers to differentiate themselves from competition and reduce shipping costs. ChannelAdvisor automatically calculates quantities, updating and adjusting stock levels when each component in a bundle changes.
“We’ve been using an extremely time-consuming and manual internal workaround to do bundles for a few years now,” said John Derringer, president of Driven Products. “We were lucky enough to be an early adopter of ChannelAdvisor Bundles. After implementation, I estimate that the Bundles feature will not only save our company 10 man-hours per week, but our ordering, forecasting and fulfillment will be more accurate than before as well. We couldn’t be more excited to use the Bundles feature.”
The 2014 Autumn Release also includes new features such as advanced Repricer Insights, an updated Report Center and much more. To share more details about the 2014 Autumn Release, ChannelAdvisor is hosting a webinar on September 18 at 11 a.m. EDT. For more information and to register for the webinar, please visit http://bit.ly/AutumnReleaseWebinar2014.
The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.