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May 6, 2014 ChannelAdvisor and Yahoo Co-Host Webinar to Educate Retailers on the Buying Behavior of Generation Y/Z Consumers

Research Triangle Park, NC – May 6, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that it will co-host a webinar with Yahoo titled “Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising” to educate retailers on how to best attract and retain customers in today’s evolving world of digital media and mobile. This webinar will take place on Thursday, May 8, 2014 at 2 p.m. EDT.

During this webinar, Sheridan Orr, ChannelAdvisor’s senior manager, product marketing, and Edwin Wong, Yahoo’s senior director of B2B strategic research and insights, will discuss the latest trends and outcomes of a Yahoo study. The research reveals why daily habits matter for Gen Y/Z and how macro trends are influencing the lives, behaviors, and shopping patterns of the largest online buying community.

Specifically, attendees will walk away knowing:

  • How the recession has impacted Gen Y/Z consumers
  • Digital lifestyle patterns and habits
  • What macro trends mean for retailers’ marketing strategies

For more information and to register for the webinar, please visit: http://bit.ly/DigitalHabitsWebinar.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798