May 6, 2014 ChannelAdvisor and Yahoo Co-Host Webinar to Educate Retailers on the Buying Behavior of Generation Y/Z Consumers
Research Triangle Park, NC – May 6, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that it will co-host a webinar with Yahoo titled “Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising” to educate retailers on how to best attract and retain customers in today’s evolving world of digital media and mobile. This webinar will take place on Thursday, May 8, 2014 at 2 p.m. EDT.
During this webinar, Sheridan Orr, ChannelAdvisor’s senior manager, product marketing, and Edwin Wong, Yahoo’s senior director of B2B strategic research and insights, will discuss the latest trends and outcomes of a Yahoo study. The research reveals why daily habits matter for Gen Y/Z and how macro trends are influencing the lives, behaviors, and shopping patterns of the largest online buying community.
Specifically, attendees will walk away knowing:
- How the recession has impacted Gen Y/Z consumers
- Digital lifestyle patterns and habits
- What macro trends mean for retailers’ marketing strategies
For more information and to register for the webinar, please visit: http://bit.ly/DigitalHabitsWebinar.