January 31, 2019 ChannelAdvisor and Motoroso Develop Strategic Partnership to Enhance Automotive, Powersports E-Commerce Experience
Leading SaaS provider empowers brands and retailers to accelerate sales as premier third-party integrator with interactive platform
Research Triangle Park, N.C. – January 31, 2019 – ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced a strategic partnership with Motoroso, an interactive platform that connects automotive and powersports enthusiasts with products and social-rich content. ChannelAdvisor is the first third-party integrator to collaborate with Motoroso, allowing brands and retailers to compete in a major business vertical.
“ChannelAdvisor is very excited about supporting brands and retailers who sell on the Motoroso Marketplace for automotive and powersports parts and accessories,” said Curt McDowell, Director of Strategic Partners and Category Management at ChannelAdvisor. “With its heavy focus on content discovery, driven by its emerging video production capabilities, we feel that Motoroso will be a premier marketplace destination where the next generation of shoppers will go to get their motors parts and gear.”
Through a seamlessly integrated experience, both companies are poised to empower brands and retailers to capture more consumer demand with visually-stimulating and informative content such as “how-to” videos, featured projects, and customized product listings that showcase a broad spectrum of items from powersports parts to automotive lifestyle apparel. Motoroso is a niche channel with more than a thousand brands available for purchase.
“Building the Motoroso Marketplace has been a core part of our roadmap since our beta launch in 2015, and ChannelAdvisor was the natural top pick as a strategic partner for our marketplace business,” said Alex Littlewood, Motoroso founder and CEO. “Motoroso is on a mission to help enthusiasts plan, build, and share their vehicle projects. Today, with the help of ChannelAdvisor, we’re able to fulfill a critical component within that vision and offer the enthusiast industry a better marketplace shopping experience, packed with name brand products, sold by trustworthy vendors at great prices.”
For more than a decade, ChannelAdvisor has been a trusted e-commerce solution to many automotive and powersports retailers. The integration between ChannelAdvisor and Motoroso will give brands and retailers access to an elevated e-commerce experience.
Motoroso is a proud sponsor of AutoCommerce 2019, an exclusive event hosted by ChannelAdvisor and Google on Jan. 31 in Los Angeles. ChannelAdvisor’s automotive e-commerce experts will be available to discuss how ChannelAdvisor can help brands, retailers, and manufacturers of automotive parts maximize sales across marketplaces such as Motoroso, as well as through digital marketing channels such as Google Shopping. Attendees will join Motoroso and other automotive sponsors for a special Happy Hour Networking event at The Rose immediately following the one-day conference.
For more information about Motoroso, visit www.motoroso.com/shop