March 21, 2011 ChannelAdvisor and Misco Expand Existing Relationship
Top Consumer Electronics Retailer Relies on Additional ChannelAdvisor Solution to Boost E-commerce Sales
London, UK – 21 March 2011 – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced that it is expanding its relationship with Misco, a leading online provider of IT products and services. After several successful years of using ChannelAdvisor’s Comparison Shopping and Rich Catalogue solutions, Misco has signed on for the Paid Search solution to take advantage of consolidating its e-commerce marketing activities within the ChannelAdvisor platform.
“We’ve been a happy ChannelAdvisor customer for three years, and the success of our Comparison Shopping and Rich Media programs made switching search providers an easy and natural progression,” commented Katy Andic, European Web Marketing Manager from Misco. “With ChannelAdvisor’s Paid Search solution we’ll be able to upload and manage hundreds of thousands of keywords, then easily track their contribution to the business. Paid Search is one of our most profitable e-commerce channels and we’re eager to see how our performance improves with ChannelAdvisor.”
ChannelAdvisor’s Paid Search solution will enable Misco to create a performance-based strategy to maximise its presence on all three major engines: Google, Yahoo! and Bing, while controlling all search campaigns with one integrated system. ChannelAdvisor’s reporting will allow Misco to analyse performance, conversions and buyer behaviour across all channels, ensuring marketing spend is attributed where it will deliver the best ROI for any particular product. Ramping up to launch the Paid Search solution, the Misco team is working closely with ChannelAdvisor’s Services group to strategically plan and execute its new search campaigns.
“We pride ourselves on the value that ChannelAdvisor provides retailers through our platform solution, and we’re delighted that a cutting-edge retailer and long-standing customer like Misco continues to trust us with its e-commerce strategy and execution,” said James Scott, managing director of ChannelAdvisor.
Misco currently benefits from ChannelAdvisor’s Comparison Shopping solution, which optimises data feeds for every shopping channel, as well as its Rich Media RichCatalogue solution, which transforms print catalogues into an engaging and traceable online shopping experience. With the Comparison Shopping solution alone, Misco has seen an 18 percent increase in its return on investment over the previous year. This growth is a tremendous factor in Misco’s decision to utilise the Paid Search module initially for its UK business and then for other European countries later in 2011. For more information on the ChannelAdvisor platform visit www.channeladvisor.co.uk/e-commerce-products.