Research Triangle Park, NC – March 31, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that it is co-hosting a webinar with Google to help brands and retailers understand Google’s Global Trade Item Number (GTIN) requirements that go into effect May 16. The webinar, titled “Checklist for Google Shopping’s New GTIN Requirements,” is taking place Wednesday, April 6 at 1 p.m. EDT.

The update will require that advertisers include GTINs for any new, in-stock product that has a manufacturer-assigned GTIN. According to Google, advertisers with GTINs see a 20 percent increase in conversion rates. ChannelAdvisor Team Lead for Managed Services Jonathan Hungate will join Google Product Manager Rob Rekrutiak to discuss these changes and what they mean for advertisers.

Specifically, webinar attendees will learn:

  • Whether this update applies to their businesses
  • The impact and opportunity GTINs will have on Shopping campaigns
  • Next steps and what happens if advertisers don’t comply with the new regulations

For more information and to register for the webinar, please visit To learn more about the rise of Product Listing Ads (PLAs) and how to optimize your Google Shopping strategy, download the eBook

For more details about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, Like us on Facebook and connect with us on LinkedIn.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world’s commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit

For Media Inquiries:

Caroline Riddle