Research Triangle Park, NC – June 7, 2016 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that it is co-hosting a webinar with Google to help brands and retailers better understand Google’s Remarketing Lists for Search Ads (RLSA) to re-engage past shoppers within Google’s search network. The webinar, titled “Your E-Commerce Guide to Google RLSA,” is taking place Tuesday, June 14 at 1 p.m. EDT.
RLSA is a feature that lets advertisers customize their search ad campaigns for consumers who previously visited their site. Through these campaigns, advertisers can tailor bids and ads to visitors searching on Google. Amy Lubell, ChannelAdvisor director of product marketing, will moderate the webinar. Nicholas DiPietro, team lead for Digital Marketing at ChannelAdvisor, and Sara Waters, agency development manager at Google, will join Lubell as presenters.
In addition to understanding the benefits of RLSA campaigns, attendees will learn how to:
- Create valuable remarketing audiences and layer them within search campaigns
- Use audience bid modifiers strategically
- Track RLSA performance and optimize growth
- And more
For more information and to register for the webinar, please visit http://bit.ly/RLSAWebinar.