E-commerce platform adds three new marketplaces to help retailers scale their presence across Germany
Berlin — February 10, 2017 — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced new support for three marketplaces: Otto, Schwab and Baur. ChannelAdvisor has integrated with these marketplaces to help enable local and international retailers and manufacturers to scale their e-commerce sales across Germany.
Otto, Baur and Schwab, which are all part of the Otto Group, are three unique marketplaces that offer a wide range of products that spans a number of verticals including fashion, household, toys, sports and multimedia. As the largest German online retailer in the fashion and lifestyle sector, Otto has approximately 2.2 million SKUs and 6,000 different brands available on the marketplace.
“We proactively seek ways to help connect our customers to more sources of demand. By adding support for three widely recognised German marketplaces, we’re providing our customers product exposure among a new set of shoppers,” said Felix Kuehl, head of sales, DACH for ChannelAdvisor. “German online sales are currently estimated to be £49.09 billion and predicted to rise by a further £17 billion by 2020. This means there is a great opportunity for retailers in Germany and retailers should consider scaling now.”
“The Otto Group focuses on offering great product selection and we aim to help deliver a great customer experience,” said Robert Schlichter, Divisional Manager Marketplace otto.de. “We are excited to offer ChannelAdvisor merchants the opportunity to sell across Otto, Baur and Schwab. Through a single inventory feed to ChannelAdvisor, retailers can list their products across Otto.de, Schwab.de and Baur.de.”