ChannelAdvisor provides listing and order integration support for Amazon’s business-to-business (B2B) online marketplace
Research Triangle Park, NC – June 18, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its support of Amazon Business, Amazon’s new marketplace that is tailored for businesses. ChannelAdvisor is providing B2B sellers with listing and order integration support on the new marketplace so they can target customers with offerings, special pricing and other discounts for business customers.
Amazon Business launched in April 2015 and replaced AmazonSupply, which was introduced in 2012 and grew to more than 2.2 million products such as office supplies, tools and industrial equipment. The new marketplace gives businesses of all sizes access to hundreds of millions of products, and buyers can take advantage of features like free shipping on eligible orders over $49.
“Unlike AmazonSupply, Amazon Business is open to third-party sellers that want to grow their B2B sales,” said Scot Wingo, ChannelAdvisor executive chairman. “Buyers on the marketplace can expect large selection, and they can purchase from an online channel that is integrated with top systems for accounting, work flows and approval systems. B2B sellers can also set exclusive prices for these customers.”
Sellers must be approved to sell on Amazon Business. To be accepted to sell on Amazon Business, companies must meet a performance minimum set by Amazon and have an acceptable seller rating to demonstrate a high-level of customer satisfaction. Additionally, buyers must be approved to purchase on Amazon Business. To get a buying account on the marketplace, shoppers must create a new account and register their tax ID. Once the account has been created, they can add buyers and share payment and shipping information.
Through the ChannelAdvisor for Brands initiative, ChannelAdvisor provides a holistic e-commerce support that enables branded manufacturers to boost product sales and complement activities on other online channels. Brands can expand direct-to-consumer strategies with ChannelAdvisor Marketplaces using sites like Amazon and eBay, promote products on various online advertising channels with ChannelAdvisor Digital Marketing, and drive buyers to their certified retail partners from their websites using ChannelAdvisor Where to Buy.
To learn more about selling on Amazon Business, please visit http://bit.ly/AmazonBusinessOP.