E-Commerce platform announces integration with Amazon.com.au
Melbourne, Australia — 30 September 2017 — ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced it will offer sellers an integration to amazon.com.au. Amazon has announced that they are making plans to launch Amazon Marketplace in Australia. The marketplace will offer a range of products including products sold by third-party retailers. ChannelAdvisor has created this integration to enable its customers in Australia to sell on amazon.com.au when the marketplace is launched.
“Like all channels, the right data is the key to success. Amazon is no different. Using that data allows retailers to know what the competition is doing and gain insights about their performance to drive strategy and leverage the opportunities available,” said Simon Clarkson, Managing Director of ChannelAdvisor Australia. “Streamlining processes is also vital when it comes to marketplaces like Amazon. We have the tools to help retailers and brands list products, assist with order management and fulfilment, create customisable reports and improve seller reputation.”
ChannelAdvisor’s integration will enable retailers to launch, track and automate inventory from one central platform, eliminating duplicate product data and preventing potential overselling scenarios.
There has been much anticipation surrounding Amazon’s arrival in Australia for retailers and consumers alike. A Nielsen survey conducted earlier this year revealed that three-quarters of Australians aged 18 and above are interested in Amazon and 56% say they are likely to buy from the Australian site. The survey also found that electronics, books and clothing were the most likely products to be bought from Amazon.
“It’s all about working with our customers to leverage their presence, reach their strategic business goals and enhance the buying experience. We’re excited to support sellers on amazon.com.au,” said Clarkson. “The potential for both retailers and consumers is huge.”