October 30, 2014 ChannelAdvisor Adds Houzz to Its Social Commerce Suite
Research Triangle Park, NC – October 30, 2014 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the addition of Houzz to its Social Commerce suite. Houzz is a leading online platform for home remodeling and design. Homeowners can use the site or app to browse for home improvement ideas, connect with design and remodeling professionals, and purchase products for their homes. Connecting with the Houzz Pay-Per-Click Advertising Program, the ChannelAdvisor Social Commerce suite provides a unified solution for retailers to promote and advertise their products on the social platform.
Using the ChannelAdvisor Social Commerce suite, retailers can send a single product feed to ChannelAdvisor, and the data is transformed to meet the unique requirements and specifications of leading social sites. Retailers can use these sites to promote featured products, seasonal specials, daily deals and new products to educate social followers and drive traffic back to their websites. Additionally, ChannelAdvisor allows retailers to optimize social campaigns based on performance data.
“Social media is a valuable channel for retailers to increase brand awareness, reach a new generation of customers and drive conversions,” said Link Walls, ChannelAdvisor vice president of product management. “By adding Houzz’s community platform to our Social Commerce suite, we’re providing retailers with more opportunities to get discovered and join conversations. Consumers use sites like Houzz to engage with brands, share their favorite products with friends and make purchases. Our Social Commerce suite allows retailers to easily share, promote and test their products on these social sites using just a single feed.”
In addition to supporting these social commerce sites, ChannelAdvisor Digital Marketing allows sellers to get their products front and center on search engine results pages and comparison shopping engines. Digital Marketing also employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks, as well as benefit from SKU-level performance reporting across those programs. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend
To learn more about the ChannelAdvisor Social Commerce suite, please visit http://bit.ly/SocialCommerceOP.