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August 5, 2011 carsRus Speeds Ahead With ChannelAdvisor

Specialist Car Parts Supplier Quadruples Sales on eBay

Melbourne, AU – August 5, 2011 ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that carsRus, a specialist mail-order car parts company supplying parts worldwide, has increased sales by more than 400 percent since using ChannelAdvisor’s Marketplaces solution for its eBay business.

“ChannelAdvisor has propelled our business to a new level on eBay,” said Andrew Astley, general manager, carsRus. “The ChannelAdvisor platform allows us to manage everything in a very efficient manner, resulting in significant time savings for our internal teams. In addition, we have access to the robust reporting we need to manage our business on a more strategic level. The results are undeniable – a 400 percent increase in sales. We look forward to continuing this impressive surge in sales with ChannelAdvisor.”

Prior to partnering with ChannelAdvisor, carsRus would manually control and update eBay listings, which was both time-consuming and tedious. Occasionally, carsRus would also miss out on sales opportunities when eBay listings ended without the company’s knowledge.

ChannelAdvisor’s Marketplaces solution provided carsRus automation through the inventory management feature that prevents potential overselling scenarios. Furthermore, ChannelAdvisor’s listing automation capabilities ensured that carsRus could scale its business, placing thousands of listings seamlessly. This made products easily visible with search results on eBay and enabled carsRus to dynamically customise its brand. Additionally, ChannelAdvisor’s reporting and analytics enabled carsRus to customise and create reports that were used to make performance-driven business decisions right down to the product level.

“For the past three years we have partnered with carsRus and have helped the company’s eBay business flourish,” said Mark Gray, managing director, APAC, ChannelAdvisor. “The auto parts category on eBay is burgeoning, with a 15 percent year-over-year growth. This, coupled with the breadth of carsRus products, has produced significant growth for the company. Our Marketplaces solution has helped many sellers like carsRus to manage this growth effectively and we look forward to continuing this successful partnership for years to come.”

A powerful part of the ChannelAdvisor platform, Premium Marketplaces helps retailers sell more and spend less on sites like eBay. Allowing online retailers to focus on growing their business, Premium Marketplaces automates the tedious tasks of e-commerce from product distribution to post-sale. ChannelAdvisor powers leading retailers globally including Dell, oo.com.au, Under Armour, Corporate Express, Crocs, eMitch Ltd, 3M and Speedo.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798