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September 8, 2011 Barbie® Collector Breathes Life Into Online Experience with ChannelAdvisor Rich Media

Fashion Doll Website Enhances Interactive Shopping Experience for Collectors

Research Triangle Park, NC – September 8, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Barbie® Collector uses ChannelAdvisor’s Rich Media solution to provide a dynamic shopping experience to customers. Barbie Collector, a branch of Barbie® brand dedicated to collector’s editions of the famous toy fashion doll, implements ChannelAdvisor’s RichCatalog to enhance its webstore and boost revenue.

“Collectors love to see the detail on the dolls, so it’s very important for Barbie Collector to create an interactive experience with our catalogs,” said ChannelAdvisor President and COO David Spitz. “ChannelAdvisor’s Rich Media allows shoppers to see the dolls almost as well as if they were holding one in a brick and mortar store, which dramatically increases customer satisfaction and conversions.”

Using ChannelAdvisor’s RichCatalog solution, Barbie Collector has also transformed its print catalog into an integrated online version with clickable options. The site currently features the Barbie Collector Summer 2011 Edition and includes a search bar for improved navigation, the zoom feature for increased product detail, and various other tactics to boost the collector’s experience.

“RichCatalog has made the Barbie Collector catalog a powerful online sales tool,” said Barbie Collector Associate Producer Lou Esposito. “It fits seamlessly into the content of the website, and ChannelAdvisor’s interactive features are perfectly tailored to create a personal retail experience, but with the convenience and ease of technology.”

Barbie Collector joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s Rich Media solutions, visit: http://www.channeladvisor.com/rich-media/.

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Barbie® Collector Breathes Life Into Online Experience with ChannelAdvisor Rich Media

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798