June 27, 2011 Australia’s E-Commerce Leaders Converge at ChannelAdvisor Insite Conference in Melbourne, Australia
Industry Heavyweights eBay, Google and JP Morgan Discuss Hottest Trends in the Burgeoning E-Commerce Market
Melbourne, VIC – June 27, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that it has received an overwhelming response for its Insite 2011 conference that took place on June 21 in Melbourne. At the event, ChannelAdvisor discussed how Australian online retailers are reacting to the onslaught of overseas retailers offering a wider variety of goods, often times at cheaper prices. Australian online retailers who drive traffic to their sites via multiple online channels have the advantage of getting their products in front of the buyers they seek and successfully competing with foreign online traders.
More than 40 online retailers from across the country attended the powerful, half-day conference that focused on online retail industry trends, best practices and advanced strategies for maximising profits across multiple online channels. Attendees were also educated on Facebook’s top five e-commerce initiatives, enabling online retailers to start transacting, not just through Facebook ads, but through pages, Like buttons and social shopping.
“The Australian e-commerce market is at an inflection point right now,” said Mark Gray, managing director, APAC, ChannelAdvisor. “The market is experiencing significant growth, but the dynamics have changed quite a bit in recent years. International competition is heating up and new channels like social and mobile have entered the scene. Our Insite event provided an opportunity for the leaders in the region to converge and discuss some of the important international issues along with emerging trends like Facebook and its impact on e-commerce. The opportunity to hear the perspective of heavyweights like Google, eBay and JP Morgan was invaluable. We are very pleased that the event was so well received by our attendees and partners.”
The event featured a number of industry leaders. Tim Davies, business development manager, eBay, discussed the recent changes and the future direction of eBay.com.au. Davies also provided useful tips to help merchants grow their eBay business through e-commerce best practices and strategic marketing. Additionally, representatives from Google discussed the recent launch of Google Shopping (Google Product Search) for Australia and how online retailers can get their feed uploaded to show their whole range of products.
“As a growing retailer in Australia, this event was invaluable to our business,” said Neville Samuels, owner, DungeonCrawl.com.au. “In just a few hours, we shared best practices with other online retailers, discussed all the latest e-commerce trends and heard directly from players like Google. It was incredibly beneficial and we’ll definitely attend again in the future.”
“ChannelAdvisor has already saved us from having to hire two additional staff to run our business,” said Charles Mui, owner, ATI Enterprise Pty. Ltd. (Oz-Mall on eBay). “At this conference, I had the opportunity to not only hear from industry leaders, but also meet other retailers and share best practices to further improve my business.”
ChannelAdvisor’s next Insite event will take place in Sydney in October. For additional information on the conference visit: http://www.channeladvisor.com/au/insite/.