June 25, 2013 Artavola Selects ChannelAdvisor To Optimise Comparison Shopping Campaigns
24 June 2013, London, UK – ChannelAdvisor (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Artavola GmbH, a kitchen and dining retailer, has partnered with ChannelAdvisor to optimise and monitor its comparison shopping campaigns.
Artavola GmbHstocks over 150 premium brands and has been selling high-end household and kitchen equipment online since 2005. Artavola is aiming to improve its online brand presence and increase traffic to its website with the help of ChannelAdvisor’s Comparison Shopping solution.
“Expanding customer reach while maintaining existing channels is a key goal for any online retailer,” commented Christoph Sumser, Online Shop Manager, Artavola GmbH. “ChannelAdvisor is helping us achieve this by allowing us to optimise our bids across multiple shopping engines. We have full visibility in to our various campaigns in real-time through ChannelAdvisor’s platform, which also gives us the capability to identify potential revenue-generating opportunities by tracking customer click-paths.”
Nicolo Viegener, Country Manager D-A-CH at ChannelAdvisor added: “In an increasingly complex multichannel environment, retailers need full visibility across their campaigns. ChannelAdvisor works with Artavola GmbH to provide a complete e-commerce strategy, including insight into search performance, conversions and buyer behaviour to ensure that marketing budget is spent on products that will generate the greatest return on investment.”
Artavola GmbH will also benefit from ChannelAdvisor’s robust Google Shopping feature, which allows retailers to easily generate top-performing product data, quickly adjust how products are organised and implement advanced business rules, providing greater control over performance and costs.
ChannelAdvisor is dedicated to helping retailers worldwide improve and streamline their e-commerce businesses by offering its full suite of e-commerce solutions in multiple languages including German. ChannelAdvisor provides expert technology and service across all online channels such as marketplaces, search and shopping engines, webstores, rich media and more.
For more information on ChannelAdvisor’s e-commerce platform, please visit http://www.channeladvisor.co.uk/solutions/.