December 6, 2011 ANTA Sports Selects ChannelAdvisor to Accelerate E-Commerce Growth
Leading Sportswear Company Plans to Redefine Online Business Strategy with Paid Search and Comparison Shopping Solutions
Melbourne, VIC and Hong Kong – December 6, 2011 ChannelAdvisor, a global e-commerce platform provider, announced today that ANTA Sports, a leading branded sportswear enterprise in China, has partnered with ChannelAdvisor for the company’s Paid Search and Comparison Shopping solutions. ANTA Sports trusts ChannelAdvisor’s management capabilities and expert technology to diversify its business to new e-commerce channels and cross border trade into the United States.
ANTA Sports primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. A pioneer of sports technology in China, ANTA Sports has a strong worldwide presence, including 15 countries in Europe and Asia. ANTA Sports is also the sole sponsor for the Chinese delegation at the 2012 London Olympic Games.
“We recognise that to stay competitive and increase our international visibility it’s vital that we continue to grow our online presence by selling through diverse online channels,” said Gary Peng, head of international business, ANTA Sports. “We look forward to working with a seasoned e-commerce partner like ChannelAdvisor to fine-tune our online strategy and ensure sustained growth and development.”
ChannelAdvisor will manage ANTA Sports’ data feeds for its shopping campaigns, taking one feed from ANTA Sports and optimising it for each shopping engine, to maximise results and increase ROI. Furthermore, ChannelAdvisor’s Paid Search solution will build out thousands of keywords within targeted campaigns to push qualified traffic to the ANTA Sports webstore. Additionally, ChannelAdvisor’s automated Inventory Driven Search and Bid Management solutions will enable ANTA Sports to reduce advertising spend and increase revenue.
“We are eager to revamp ANTA Sports’ search engine marketing through ChannelAdvisor’s Paid Search solution. We will also work with them to make their products visible to as many shoppers as possible, as efficiently as possible, through our Comparison Shopping solution,” said Mark Gray, managing director,APAC, ChannelAdvisor. “We are proud and excited to be working with ANTA Sports and look forward to making this a successful partnership for years to come.”
ANTA Sports, named one of “China’s 25 Most Innovative Companies 2011” by Fortune Magazine, joins an impressive list of global companies powered by ChannelAdvisor. This list includes some of the largest, most successful brands such as, Dell, DinoDirect.com, Under Armour, Corporate Express, Crocs, eMitch Ltd., 3M and Speedo.